After teasing a name change, IHOP states '' b ' is for burgers

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Alan Diaz/ AP This May 11, 2017, file picture shows an IHOP indication at a dining establishment in Hialeah, Fla.

Monday, June 11, 2018|10:14 a.m.

New York City– IHOP, which teased a name modification to IHOb earlier this month, says the “b” is to promote its hamburger menu.

The pancake chain has actually been coy about whether the name turn is long-term, stating Monday that it was “for the time being.” Pushed for details, the company would not provide an end date for IHOb however described the “tongue-in-cheek name change” and stated it was tied to the summertime hamburger promo.

The business understood for breakfast already had burgers on the menu, but is adding a line made of Black Angus hamburger. It started using the IHOb name on social media, on its site and for in-store promos.

The tips of a name modification had spurred guesses on social media– and some dissatisfaction Monday at the reveal.

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