Allegiant in-flight publication to feature marijuana advertisements


David Becker/ AP In this Thursday, Might 9, 2013, file picture, two Allegiant Air jets taxi at McCarran International Airport in Las Vegas.

Acres Cannabis, a Las Vegas dispensary that opened in May, will be the very first weed-related marketing to discover its method into a major airline company’s magazine when it appears in a full-page advertisement in Allegiant’s Sunseeker publication, company CEO John Mueller stated. The advertisement is set up to go through the end of October.

“The campaign creates another very first for the marijuana industry and helps propel everyone towards mainstream approval,” Mueller said.

Thursday’s news comes as argument surrounds pot’s place in the aviation sector. Grownups can lawfully have and consume to one ounce of marijuana flower, or one-eighth ounce the THC equivalent in Nevada. However that stops at TSA, where the plant stays illegal under federal law.

In an Aug. 2 meeting, Clark County commissioners detailed a hard-line position on the commission’s intent to ban marijuana advertisements at McCarran International Airport, pointing out a vaguely worded ordinance proposal that was later discussed by the county’s 12-member Green Ribbon advisory panel.

The regulation has yet to pass, implying cannabis ads would be allowed in and around McCarran, according to Nevada Dispensary President and Green Ribbon panelist Andrew Jolley. As Allegiant’s aircrafts are their own property, and not that of the airport, Jolley thinks such ads would not remain in dispute with regional regulations.

“I assume the aircrafts and magazines themselves would not be considered airport home,” Jolley said.

Federal law might be another story. While airliners undergo some local ordinances, their supreme regulator is the Federal Aviation Administration. Representatives from McCarran global airport and the FAA did not instantly react to ask for comment on Thursday.

But for Allegiant, which operates multiple weekly flights to over 100 airports across the United States, the brand-new advertisement was absolutely nothing more than an organisation transaction. Spokeswoman Krysta Levy stated the business does not prepare for any retribution from federal authorities.

“We are a publisher, and they are an advertiser,” Levy stated. “The decision to allow Acres Cannabis to market in Sunseeker comes with no recommendation of the company or its items.”

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