Lindsay Best The sky is the limit for the Blue Guy Group. By
. If you thought this month’s revealed acquisition of the Blue Male Group by Cirque du Soleil would ultimately cause a Cirque-ification of the popular, somewhat avant-garde programs in Las Vegas and beyond, reconsider. Heaven Guy brand– including its differences from and similarities to Cirque’s productions– is what the Montreal-based live home entertainment service provider digs most.
“They have come to it with the message of keeping the Blue Man DNA as it is, and sort of assisting us understand where the character could go,” says one of BMG’s creators, Phil Stanton. “At this point in our history, we have actually achieved a lot for 3 men starting out as we did, however there’s a lot more we can do and Cirque can really assist us with that. They can assist us get the present show principle around the world in the method it should be.”
Cirque announced the deal July 6, presuming control of the New York-based Blue Man Productions, which has provided its award-winning program in more than 20 nations to more than 35 million people because 1991. “We are incredibly thrilled to invite the renowned Blue Male Group to our portfolio of shows. Their unchecked imagination makes them a best cultural suitable for Cirque du Soleil,” said Cirque President and CEO Daniel Lamarre because statement. “Our comprehensive marketing research likewise verifies that Blue Male Group is a strong ‘love brand name’ with a strong fan base– something else our 2 brand names have in common.”
The terms of the deal were not disclosed however Lamarre told the New york city Times the list price was in the tens of millions.
The transaction offers Cirque another well-known creative asset in its mission to expand internationally and diversify its home entertainment offerings, and as Stanton states, must provide BMG with the resources and vision to expand its show to brand-new parts of the world while also establishing various Blue Man programs.
“We’re a little various than Cirque in many methods, although we share the very same guiding concepts of commemorating human imagination,” Stanton says. “Before we were even contemplating entering into Cirque, we had a lot of ideas for a completely different show concept. We’ll see how things unfold but I believe that will be the strategy, to not just get the present program concept around the globe, but to establish things we’ve had in mind for several years and have actually not been able to produce, along with brand-new things we can only see when collaborating with Cirque. We’re anticipating a lot of that.”
In Las Vegas, Cirque’s currently dominant empire ends up being that much more powerful. Blue Guy Group is Cirque’s 8th program on the Strip, and 2nd at Luxor with Criss Angel: Mindfreak Live running in the pyramid-shaped resort’s Criss Angel Theater. The Blue Guys do their thing in the smaller sized theater on the second-level boardwalk.
“They’ve been in town considering that 2000 and been a part of the same Vegas landscape Cirque has actually belonged of, so it’s not really including a program, and from a behind-the-scenes perspective, you’re not going to see Cirque branding on Blue Guy Group or vice versa,” states Jerry Nadal, senior vice president of Cirque’s resident shows division. “They’ve got such a terrific brand name. And that’s been part of our mission, broadening our role as a global entertainment leader not just by constructing our own things. Blue Male has such a fantastic fan base, too, so to me, it’s a natural to pick it up. Many people that concern town are going to go see Blue Man at some point.”
Nadal states Blue Guy Group has actually been among the most prominent shows on the Strip entertainment scene, specifically since of the immersive and interactive aspects to the program. Like Cirque productions, BMG has actually continuously tweaked its Vegas production for many years. “You’ve got to look and see what is at the heart of each show,” Nadal says. “There are iconic pieces you do not wish to touch, but you also need to [modification] to provide people a reason to return.”
There are no strategies at this time to move Blue Man from the Luxor, but in the future, with Cirque at the helm, anything is possible. A second full-time BMG program on the Strip is not out of the question.
“We’re actually excited about the future and we’re all type of writing the script together as we go,” Stanton states.