Airbnb’s growth into the hotel company has prompted plans for Atlanta’s first boutique lodging tailored solely toward travelers who schedule short stays online.
RCC, LLC of Atlanta has filed strategies to establish a nine-story, shop hotel with 98-110 keys in Atlanta’s Old 4th Ward. The hotel would be designed particularly to draw in Airbnb users. RCC’s representative John Schiavone heads Catholic Construction Solutions, and as such, is the director of real estate for the Roman Catholic Archdiocese of Atlanta. It is uncertain precisely what role the Catholic Church would play in the planned advancement.
Airbnb, which has dealt with strong opposition from some in the hospitality market, is working toward a better relationship with hoteliers by using more of their spaces on airbnb.com. Moreover, Airbnb is adding a “extremely guest” loyalty program; it already has a “super host” program. The prepared Atlanta hotel would be the very first in the Southeast and most likely beyond where a developer purposely constructs a hotel to leverage Airbnb’s desire to create a more detailed relationship with the hospitality market.
Schiavone, who sent the special-exemption and special-use applications as an agent of property owners AoA Properties Holdings and Abe Podler Marital Trust, did not react to an e-mail and phone message seeking remark by press time.
But here’s how the hotel would operate, based upon info sent by Schiavone and RCC attorney Ted Sandler. “The idea for the hotel is that of an ‘Airbnb’.” It is prepared for that customers will book online and be released a gain access to number to utilize when getting to the hotel. No check-in or check-out or other ‘front-desk’ activities are anticipated,” according to the application for a special-use authorization. The hotel will provide housekeeping and laundry services and employ a skeleton crew of up to 10 individuals at any offered time.
The restaurant portion of the mixed-use advancement would be operated by an independent entity.
Because the hotel would “run mainly as an ‘Airbnb’ center,” the developer expects guests to show up via Uber, Lyft or public transportation. The hotel will be open to all, but RCC anticipates most of its organisation to come from individuals 25-45.
The mixed-use advancement proposed by RCC likewise would be focused at the crossway of Boulevard SE and Gartrell St., which today houses a single-story convenience store. In addition to the hotel, the mixed-use advancement would make up two office complex amounting to 119,763 square feet of space, 12 townhouses and 3,444 square feet of retail, inning accordance with an application for an unique exemption to minimize the off-street parking requirements to 275 from the 595 needed by city zoning laws.
The website of the proposed development sits in one of several intown hotspots. Advancement is progressing along the southern part of the Boulevard passage. In 2012, City Councilman Kwanza Hall declared the Year of Boulevard to highlight opportunities along the significant road, and developers have actually taken note. Former college baseball gamer Stephen Ochs and previous Atlanta Falcon Garrett Reynolds this year will open Fetch Park and Ice House, a new full-service canine park bar and dining establishment, a block away from where the Airbnb hotel would increase.
The Zoning Evaluation Board staff has actually recommended approval of RCC’s strategies. The ZRB did, nevertheless, vow to keep an eye on the task to guarantee it does not morph into an apartment neighborhood. “Must the applicant transform the store hotel into typical multifamily homes, RCC would need to protect a change to the city’s Comprehensive Development Strategy.”
The rezoning request and other applications likewise need to be authorized by the Atlanta City Council for the job to move forward.