Crayola'' s brand-new color name draws criticism

By Melissa Gray CNN

(CNN)– Color nobody amazed: These days, even a new crayon name draws criticism.

Crayola announced the name of a brand-new blue crayon this week: “Bluetiful,” which vanquished four other names with 40% of the vote in an online identifying contest released in July.

However critics say the name will teach children a nonword. It prompted a shade and cry (pun planned) on Twitter.

“Of thousands Eng & & foreign words for brand-new blue color, @Crayola mauls genuine word, fails at teaching kids color name AND spelling,” wrote one user.

“Kids are gon na be so puzzled with color names now,” wrote another.

Read Here: O bluetiful: Crayola reveals name of brand-new blue color”The dumbing down of US continues as Crayola replaces ‘Dandelion’ w/’Bluetiful’. 90k submissions; chose 1 that’s not a color, things or word,” another Twitter user composed.

BLUEtiful the brand-new crayola color name – soo scrabble upgrade?

— Bonny Scuba diver (@BDiverTraffic) September 14, 2017

The Easton, Pennsylania-based company revealed in March that its yellow-colored Dandelion crayon would be retired after 27 years, to be replaced with a brand-new intense blue one in its 24-count box. Bluetiful is Crayola’s 19th blue color and will be available “quickly,” the company stated.

The contest offered 5 possible names: Along with Bluetiful, voters might select from Blue Moon Bliss, Dreams Come Blue, Grab destiny and Star Spangled Blue.

Lots of fans praised the brand-new name, and others defended it.

“In Kindergarten we teach nonsense words due to the fact that they are necessary for learning how to check out,” Catherine Baublitz, a kindergarten instructor in Atlanta, told CNN. “Nonsense words become part of entire words. (They) assist with discovering syllables and help to construct confidence in decoding.”

“I like it @Crayola Get kids to discuss language usage in creating brand name & & products.It’s not about spelling. It has to do with #Creativity,” wrote one.

Another called it his “brand-new preferred portmanteau word,” and others stated it merely “gorgeous.”

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