Dove apologizes for Facebook soap ad that many call racist

Sunday, Oct. 8, 2017|4 p.m.

New York City– Dove is dealing with heat for a body wash advertisement revealing a black lady taking off her t-shirt to reveal a white woman, with numerous social networks users calling it racist.

The business said Saturday it is sorry for the offense caused by the ad. It says it “fizzled in representing females of color attentively.” It has eliminated the post from its Facebook page.

The ad was a gif revealing a black lady taking off her brown shirt to expose a white woman, who then took off her lighter-colored shirt, exposing a lady of color in a somewhat darker t-shirt.

Circulating broadly online is a group of four images from the ad showing only the black female developing into the white woman.

Dove is owned by British-Dutch company Unilever.

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