Emerge Music Conference intends to join bands, fans and key market gamers in Las Vegas

November’s first-year Emerge Music + Impact Conference will showcase 100 music acts and cap participation at 10,000. And though founder Rehan Choudhry intends to grow the crowd as large as 100,000 for future editions, he swears the musical lineup will never cross the century mark.

“South by Southwest, CMJ [Music Marathon] and other comparable conferences have lineups of 2,000 or 3,000 artists, however if you said you were showcasing the leading pizzas on the planet and you had 3,000 different kinds of pizza, you’re not simply showcasing the best,” states Choudhry, former home entertainment director at the Cosmopolitan and founder of the Life Is Lovely celebration. “We believe that by scheduling 100 artists, we can state: These are the very best emerging artists you must be paying attention to, since they’re going to truly matter in the next 18 to 24 months.”

From November 16-18, Emerge will place those 100 acts, in addition to 30 speakers, throughout phases on and near the Las Vegas Strip– spots like Brooklyn Bowl, the Joint and Vinyl at the Hard Rock Hotel and Caesars Palace’s Absinthe Camping tent and Cleopatra’s Barge– for exactly what Choudhry calls a “well-rounded experience” for musicians and guests within and outside the music market.

“My disappointment with existing conferences is that you need to pick,” he states. “Do I listen to a speech today or a lot of bands? All our showcases will consist of live music and knowing. You go in and get everything you need in one place.”

Tickets for Emerge go on sale Thursday, June 22 at 10 a.m. through emergelv.com. Three-day general admission passes will cost $195 for 60 days before increasing to $225 and ultimately $250; VIP passes, which offer the very same gain access to as GA however likewise featured unrestricted drinks, will sell for $425; and Industry VIP passes, which give holders use of working lounges on website, will be priced at $485.

There’s an added incentive to buy early: For the first 2 Days, GA passes will be two-for-one, dropping the rate per ticket under $100 before charges.

On Tuesday, Emerge revealed the very first of three batches of getting involved acts, including Bay Location singer K.Flay, Philly punks Beach Slang, LA garage attire L.A. Witch, North Carolina electronic artist Machinedrum, Pennsylvania folk-rocker Mondo Cozmo (aka Josh Ostrander), Chicago rapper Sir the Baptist, noisy Austin rockers Recurring Kid and two Las Vegas bands: punk trio Mercy Music and hip-hop/jazz combination The Lique.

They were chosen by a curation panel that consists of widely known artists Think of Dragons, Kaskade and ex-My Chemical Romance frontman Gerard Way; Matt Pinfield, long time host of MTV’s 120 Minutes; market heavyweights like Tom Windish of Paradigm Talent Firm and former Warner Bros. Records CEO Rob Cavallo; and such Vegas kingpins as Brooklyn Bowl owner Peter Shapiro and Live Country Las Vegas President Kurt Melien. With help from partnering Spotify– which is providing information about bands’ real-time popularity– that group has been hectic selecting acts poised to reach the next level, Emerge talent buyer Mike Henry states.

“From filthy little punk bands to hip-hop MCs, they all desire the very same thing: access. They desire access to market, access to a show that matters, access to an audience that matters,” Henry says. “They play since this is exactly what they feel they were put on this world to do, and they want to be able to do it without having 2 other tasks.”

Validated speakers include artist females’s rights activist Madame Ghandi; Nusrat Durrani, founder of MTV World; visual artist Miru Kim; and user interface designer Aza Raskin. “We desire Emerge to be anchored in socially relevant styles,” Choudry says. “All the shows we’re presenting is extremely anchored worldwide of today and the world we are trying to form for tomorrow.”

(Disclosure: Greenspun Media Group, this paper’s parent company, is an Emerge sponsor.)

Verified artists:

Beach Slang



Lauren Ruth Ward


The Palms

Billie Ellish



Sir the Baptist




Yoke Tradition

Mondo Cozmo

Madame Gandhi

Gold Star

Luna Aura


The Federal Empire

Ofelia K


Grace Music

The Lique

L.A. Witch

Recurring Kid

Jorgen Odegard


Um …

Malcolm London

Confirmed speakers:

Nusrat Durrani

Aza Raskin

Madame Gandhi

Miru Kim

Jill Sobule

Rob Cavallo

Logan Beime

Khe Hy

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