Face the Music: Explicit Anti-Piracy Warnings Are Best Deterrent

STOP! This is prohibited. You may be monitored and fined.

Did that get your attention? Excellent. Since according to a new UNLV study, this phrasing coupled with a graphic of a computer system and download sign with an expensive slash is the most efficient method to stop music piracy.

The research study, substantiated of dissertation work by UNLV psychology trainer Joanne Ullman, evaluated 220 college undergrads’ reactions to more than 70 symbols, action words, and warning phrases. Amongst the findings: Signal words communicating the presence of danger (IMPORTANT and STOP) got higher perceived efficiency scores than NOTICE.
An icon portraying the illegality of uploading copyrighted music scored less effective.
Relating to warning messages, scientists assessed them to be sure they could be understood with a literacy level of 5th grade or lower. They at first hypothesized that the risk of fines alone was more than likely to frighten illegal downloaders. But they were surprised to find that individuals are similarly leery of being monitored by unidentified entities– and pairing the effects showed most effective.

“For some individuals, privacy may be simply as essential as a pecuniary repercussion,” scientists composed in their paper, which was published and provided last month during the Human Factors and Ergonomics Society 2018 Yearly Satisfying.”Obviously, the combination of both would heighten the prospective repercussion.”


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