For the Love of Cocktails grows beyond the bar industry

Image

Last year’s For the Love of Cocktails mixologist team celebrates at Skyfall Lounge.

Monday, May 14, 2018|2 a.m.

Naturally, the annual For the Love of Cocktails gala presented by Back Bar USA and sponsored by MGM Resorts International and the United States Bartenders’ Guild is a must-attend main event for Las Vegans who operate in the food and drink market. But gradually, the celebration of libations and mixology has actually evolved into one of the city’s prized F&B events that brings in locals and Vegas visitors, including those who do not operate in hospitality.

“I would say that the very first year had such a strong industry component as we were simply getting off the ground, so we offered 600 tickets and about 80 percent were market,” states Tim Haughinberry, creator of the prominent marketing and speaking with Vegas-based company Back Bar U.S.A. “In 2015 we did simply shy of 1,000 with most likely more than 60 percent market, but when I state industry, it’s a big market. It’s not simply alcohol suppliers, it’s all these brand names and specialists and individuals originating from other states.”

The fifth-annual For the Love of Cocktails Grand Gala is set for May 18 at Skyfall Lounge and the nearby Rivea restaurant atop the Delano Las Vegas hotel tower, connected to Mandalay Bay. Ticket sales from the event will when again be donated to the Helen David Relief Fund for Bartenders Affected by Breast Cancer, a nonprofit company founded by master mixologist Tony Abou-Ganim that helps ladies in the bar market across the country.

Gala guests will delight in a decadent event with endless craft mixed drink samples produced by mixologists from throughout the country along with gourmet food from chef Alain Ducasse’s Rivea along with live entertainment and a few surprises. To kick things off, groups from various local venues will prepare a five-course wine dinner at Aureole at Mandalay Bay on May 17. Tickets for both events are offered at fortheloveofcocktails.com.”We have actually been growing quite perfectly,” Haughinberry says. “The Delano has been home base for five years in a row and it’s the ideal location. It’s actually tough to find a perfect place that holds a thousand individuals [since] you’re typically trapped in a ballroom or a swimming pool where you lose the intimacy.”

The extraordinary views and vibrant environment at Skyfall and Rivea use the ideal vibes for real mixed drink lovers to enjoy themselves along with a celebratory environment for the industry folks to obtain together.

“In this town, this is an event that brings all parties together. Bartenders from every hotel are all there supporting this cause and I love that part,” he says. “We like to say we created an occasion for bartenders to return to bartenders, where we create a lot of cash that goes a long method.”

Leave a Reply

Your email address will not be published. Required fields are marked *