Golden Knights work with new chief marketing officer

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L.E. Baskow The Golden Knights display a huge inflatable as they show off their new uniforms to the fans collected at the Welcome To Las Vegas indication on Tuesday, June 16, 2017.

Released Wednesday, July 26, 2017|10:25 a.m.

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To fill their vacant chief marketing officer position, the Golden Knights generated somebody with valuable experience in an entertainment-rich market.

The group this morning revealed it has actually hired Brian Killingsworth as vice president and chief marketing officer.

Killingsworth formerly worked with the St. Louis Rams and Tampa Bay Buccaneers of the NFL, and the Tampa Bay Rays of the MLB, and will change Nehme Abouzeid, who left the group earlier this month.

Killingsworth’s 15 years of experience building brand names for professional sports groups in Florida must be a solid foundation for assisting introduce the Golden Knights in Las Vegas.

“There are a lot of equivalent things in those markets,” Killingsworth said. “Tampa is a transplant town, much like Las Vegas, so no one is from there. There are a wealth of entertainment options in Tampa and here, so you need to produce worth by providing something no one else can. In this case, it’s the experience of the adrenaline-filled sport of hockey.”

The University of South Florida graduate began with the Tampa Bay Rays in 2002 as the senior director of marketing and promos. In five of his first six seasons with the Rays, the team ended up last in the American League East Department.

“I have actually had the chance to go through some excellent experiences,” Killingsworth stated. “There were some lean years with the teams I was with, particularly the Devil Rays when they started. You have to learn how to market the experience and things you can control.”

As an expansion group, the Golden Knights might struggle in the early years.

“You cannot control exactly what takes place on the ice, but you can make it a first-rate home entertainment experience for everyone in participation, and that’s what I’ll be concentrated on,” Killingsworth stated.

After a decade with the Rays, Killingsworth worked for the St. Louis Rams from 2012 to 2015 then returned to Tampa Bay to deal with the Buccaneers.

Several prospects were spoken with for the position in Las Vegas.

“We are thrilled to invite Brian to the Vegas Golden Knights family,” said team President Kerry Bubolz. “Brian has an excellent marketing background highlighted by successful tenures in both the National Football League and Big league Baseball. His imagination, strategic thinking and total vision will help drive our organisation forward and take our marketing efforts to new heights.”

Killingsworth stated he’s viewed the birth of the Golden Knights from afar and has actually been impressed with the season ticket sales and the team’s logo design and uniform style.

“It’s an excellent company with authentic individuals, particularly (Chairman and CEO) Bill Foley and Kerry Bubolz,” Killingsworth said. “For me as an online marketer, this is a dream circumstance– to produce a franchise’s tradition from scratch. Throughout my profession in NFL and MLB, I’ve concentrated on growing the sport through households and kids, which will be a lot of exactly what we do here.”

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