Hair salon’s business model: Empower specialists to work for themselves

Describe your company.

We put salon experts into company for themselves by supplying elegantly furnished, stand-alone hair salon suites.

Who are your customers?

Our customers vary from traditional stylists, estheticians, manicurists and massage specialists to specific niche company and smaller sized beauty retailers.>

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Tom Gorman Stylists rent private studios at Sola Salons

All them have actually picked Sola Salons due to the fact that they prepare to run their own business without the drama common of numerous conventional hair salons.

Sola Hair salons.

Address: Six locations in Southern Nevada

Phone: 702-468-9529

Email: [e-mail protected]


Hours of operation: Beauty salon experts have the freedom to set their own hours

Owned/operated by: Russell Nordstrom and Trey Campbell

In business considering that: 2008

The majority of our customers concern Sola when they have an established book of clients and prepare to run their own business. We provide the resources and support to obtain them started, from insurance choices to customized paint colors in their suite.

How is Sola Hair salons different from other hair salons?

Sola Salons was produced to resolve a gap in the charm market. Prior to the overview of Sola Salons, the only choice for an independent stylist was to rent a chair or booth in a huge beauty parlor. Lots of top stylists were irritated at paying chair rent to a traditional beauty salon, only getting 10 percent commission on retail sales and being dealt with like an employee.

Additionally, they were unable to control important elements of their business such as prices, scheduling and retail. The introduction of Sola Salons changed the appeal market in Las Vegas. In reality, given that 2008, we have helped more than 300 individuals go into company for themselves.

Exactly what is the hardest part about doing business in Las Vegas?

Las Vegas is really a relatively vast city. We’ve discovered that each location of the valley has its own special character. As a result, we’ve tailored each Sola place somewhat to satisfy the varied needs of appeal professionals in that area.

What is the best part about doing business in Las Vegas?

We get to fulfill exceptionally skilled individuals, and absolutely nothing is more satisfying than seeing them be successful. We just recently got a call from one of our customers who is a single mother. She called to inform us that her move to Sola Salons changed her life. She is making more money and is able to spend more time with her children. As a business owner, she feels she is setting a great example for her kids. Understanding that we are assisting individuals is the very best part of our company.

What barriers has your company get over?

As a brand-new concept in hair salon ownership, it took a while and imaginative marketing to help potential customers comprehend how Sola is different from a conventional salon. We needed to keep describing that we would not be the “boss”– our consumers are the boss of their own businesses.

Once people understood how Sola works, word spread and we had the ability to expand. Our success did not go undetected, and several competitors popped up attempting to mimic Sola. They provided lower rates, but that suggested lower quality. The commitment of our consumer base was tested, and we were kindlied to see very few individuals leave.

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