VEGAS.com, among the top sites for booking getaways to Las Vegas for almost Twenty Years, is changing hands.
Las Vegas-based Remark Media Inc. revealed this morning in a news release that it had gotten VEGAS.com from the website’s starting business, The Greenspun Corporation.
“Because its inception, VEGAS.com has worked as a trusted industry for tourists looking for a world-class experience in Las Vegas,” said Kai-Shing Tao, chairman and CEO of Statement, in the release. “Statement will continue the tradition while also broadening the website’s reach to include key partnerships targeted towards the millennial generation.”
Remark, a publicly traded company that has actually been running in Las Vegas because 2013, will certainly include VEGAS.com to its diverse selection of sites and digital apps, which focus on topics varying from health to sports to income taxes.
In an interview with the Las Vegas Sun, Tao said his business was brought in to VEGAS.com partially due to the fact that of the prospective to tailor it to millenials through content enhancements and advancement of related mobile applications and platforms. Statement, which also runs operations in China and Brazil, focuses on 18- to 34-year-olds.
“It’s a younger market that is concerning Las Vegas now, and they are mobile-first,” Tao said. “Whether it’s making deals or how they view content, everybody is all-mobile. So we saw this as an opportunity to make the most of that.”
VEGAS.com, among the world’s most popular travel sites, attracts 3.4 million visitors per month. The website offers a full variety of ticketing services– travel, cottages, shows, destinations and trips– along with guides to Las Vegas resorts, dining establishments, night life and more.
“VEGAS.com has built an excellent franchise of travel and home entertainment providings, and this mix develops a distinctively positioned company,” said VEGAS.com CEO Steven McArthur. “With this transaction, VEGAS.com is thrilled to provide outstanding service and to accelerate the business.”
Remark, which lay in Atlanta prior to transferring to Las Vegas in 2013, runs a suite of sites and apps that includes the beachwear online boutique bikini.com, numerous tax and banking websites and a hotel-booking mobile service.
Tao stated Remark at first approached members of the Greenspun household, owners of The Greenspun Corporation, two years ago about purchasing VEGAS.com. But the conversations delayed as Remark, and later on The Greenspun Corporation, went through restructurings.
Once both business emerged from their restructurings, Tao said, the discussion started once again and arrangements got underway.
Tao said the VEGAS.com offer was substantial for Remark on a number of levels.
“We have actually seen Vegas receive a great deal of positive feedback and unfavorable feedback in terms of becoming an up and coming technology hub,” he stated. “Certainly for myself, not being from Vegas, bringing a (innovation) company right here and developing it possession by possession is exciting. And now to have the opportunity to partner up with a family with a long and interesting history in Las Vegas, then acquiring this company, now we have a chance to actually take it to the next level.”
In the release, Clark County Commission Chairman Steve Sisolak said VEGAS.com had actually been “critical in promoting the Las Vegas brand on an international basis.”
“With Remark Media’s purchase of VEGAS.com, we can now anticipate the very best of 2 of the most influential digital media business,” Sisolak said in the release. “This is terrific news for the Las Vegas neighborhood, and I’m thrilled about the possibilities to come.”