Las Vegas business wants to be millennials’ go-to room-booking app

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Steve Marcus

Jim Ferguson, left, and Michael Reichartz, co-founders of Roomlia, pose in the company’s workplaces Thursday, June 25, 2015. Roomlia is a mobile hotel booking app for iPhone and Android devices.

Friday, June 26, 2015|2 a.m.

Roomlia: Hotel Reservation App
Jim Ferguson, left, and Michael Reichartz, co-founders of Roomlia, pose in the company's offices Thursday, June 25, 2015. Roomlia is a mobile hotel booking app for iPhone and Android devices.Introduce slideshow “

Ninety percent of individuals making hotel reservations on a mobile phone book a space within 4 days of their stay. And a lot of early adopters of mobile applications are young.

That’s according to Michael Reichartz, a former Expedia staff member who co-founded Las Vegas-based Roomlia, an app that allows users to book short-term hotel remains at the eleventh hour.

“It’s a really fluid change for someone who is much more youthful to go from desktop to mobile,” Reichartz said from the company’s workplace two blocks from the strip. “That plays really nicely to take a trip reservations on these gadgets.”

The app lets users reserve up to seven days ahead of time for a maximum stay of 5 nights. For now the app is in 76 cities, from stretching metropolises like Los Angeles to more unique locations like Williamsburg, Va., known for its colonial reenactments. It’s anticipated to strike 100 cities by the end of the year.

They’re hardly the only mobile reservation app out there. But Reichartz and fellow co-founder Jim Ferguson– likewise an Expedia alum– believe their comprehensive understanding of the hotel industry gives them a leg up.

“One of the problems that you see from some of these bigger travel companies is that ground-up they were developed for desktop. And it’s constantly hard to take heritage code to a new technology,” Reichartz said. “For us, it was ground-up mobile.”

They also think their app is much faster and simpler to make use of than the majority of. With the Roomlia user interface, users who have currently input their charge card information can book a space in about 30 seconds with simply two clicks.

Plus, Roomlia does not require clients to pay till they arrive at the hotel.

“That may sound like a small difference, but that’s significant to the client,” Reichartz stated. “You get to pay where you’re sleeping.”

With a sales personnel scattered throughout the country, Roomlia has established direct partnerships with a large range of hotels. That’s where the co-founders think one of their most innovative functions comes in.

By tracking users’ progress through the app, Roomlia permits hotels to target exclusive discounts to clients who considered remaining at an equivalent home.

Reichartz demonstrated that with a real time Las Vegas example. When he left the reservation page for New York-New York, the app offered a special, time-sensitive discount for the Westgate with a HALF discount, a deal he stated a user would not discover on other mobile or desktop services.

“That hotel is getting some terrific brand acknowledgment in the marketplace and we are putting them front and center in front of someone who looked at a competing equipment,” Reichartz said.

That Westgate rate fell from $40 to $23.

The app has actually been downloaded a few hundreds of countless times, they said, so it has yet to go viral, but roomlia’s everyday operations are not always their main focus right now.

“It’s early days for us,” Reichartz said. “A lot of exactly what we have actually been doing is developing the infrastructure to scale.”

On screens outside the Roomlia space in the Remark Media workplace, which owns the business and a collection of other start-ups targeted at the 18- to 34-year-old demographic, 2 displays permit the group to track Roomlia’s real-time data. Unlike desktop services, Roomlia can monitor where users are booking from and at exactly what hour of the day, which the app then shares with hotel partners.

“If we can assist them comprehend the information better, then they’ll offer on our app even better,” Ferguson said.

Reichartz has resided in Las Vegas for practically Three Decade. Ferguson is going on 4 years. Before the launch, the 2 founders debated whether to remain in Las Vegas or vacate to a more recognized tech market like San Francisco. However on their 1 year anniversary this week, they stated they’re pleased with their choice to start up right here.

“That is something we are really happy with– that we can say everything has naturally started here in Vegas,” Reichartz said. “That’s something that actually matters to us a lot.”

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