Leslie Fitzsimmons has actually been associated with business radio for more than Thirty Years. After a short break from operating in 2014 and much self-reflection, she chose to try something new. That difficulty was available in the type of underwriting at UNLV’s public radio station KUNV 91.5 at the Hank Greenspun School of Journalism and Media Researches.
There she teaches a course on incorporated marketing communications and deals with trainees through internships and other opportunities as she develops underwriting campaigns and reinforces relationships with the community. Her objective is to partner with local companies and to show trainees and KUNV personnel how they can create profits similar to the method she has generated loan for business radio business, consisting of iHeartRadio.
It’s an enthusiastic goal, however Fitzsimmons says she has “never ever been good at simply cruising.”
How did your working at KUNV come about?
I have actually been working for radio stations and business stations, but I just sort of stressed out. The difficult reality of operating in a corporate environment is that it’s not about how you want to run. It has to do with how the company operates.
I believed maybe it was time for me to step away. I was at a point where I asked myself, “What do I wish to do?” I began searching for a brand-new chance for myself last fall. I began scoping out jobs at universities. I saw this task online. I was smitten. Everything I read about the university– of how it is trying to end up being a Top Tier university and the dedication they’ve made to the radio station thrilled me.
Was it difficult transitioning from the industrial radio station environment to a scholastic environment?
I believe exactly what’s more precise to state is I was trying to find a different way to use my abilities and my knowledge. I have actually remained in the radio business on the industrial side for 34 years. After I took a break and had a possibility to reassess, I recognized that I needed to remain in a circumstance that felt helpful for me and where I can do something different. I enjoy being part of that groundbreaking procedure. I didn’t see that opportunity in commercial radio. What was so appealing about KUNV was that they are getting to do something that is potentially revolutionary.
In what method is KUNV doing something groundbreaking?
It suggests finding a way to generate income beyond the conventional underwriting campaign. We are exploring exactly what we can do as a public radio station at a university to bring in profits. It’s thinking outside the box. In May, I dealt with a project for National Nurses Week, which included reaching out to regional physicians to offer a shoutout to their nurses. It’s not something we would usually do. I want to have the ability to reveal other college radio stations a better method of taking a look at and managing their inventory. I wish to reveal them the properties they have that they might not be taking advantage of and do things that commercial radio does that will produce more income. In June, we’re running a project in collaboration with the Mob Museum that highlights short segments on the history of the mob in Las Vegas.
We’ve created a campaign at KUNV called “High Notes.” The idea is that we’ll partner with dining establishments and proper venues of interest to our listeners. KUNV gets gift certificates from the restaurants in exchange for the cost of a promo and a schedule. We will offer those gift certificates to our listeners for a deep discount rate. All the cash produced from offering the certificates goes to KUNV. We’re doing what we were going to do anyway and now we’re generating income doing it. My goal is to do that every week all year. That’s exceeding and beyond how we can earn money through standard underwriting.
What lesson are you trying to show trainees who are interning and working at KUNV?
I have actually been really fortunate in finding out that sales is a collaboration. It always includes a return on investment. By doing things like “High Notes” and other marketing partnerships we have actually introduced, I hope the trainees see that offering things isn’t about selling. It has to do with partnering for success and that it’s enjoyable which it’s imaginative. I desire them to experience how fantastic it feels for a customer to say to you, “This worked.”
I believe this is a chance to show students that this is what underwriting is like. This is exactly what it feels like to obtain a reaction from a business. This is the amount of emails I need to send out before somebody is willing to speak with me or the quantity of telephone call I need to make. I want to reveal them that process of partnering is manageable and yields outcomes.
Exactly what is it like to make KUNV pertinent once again for the trainees?
Initially, it’s about trainee participation but not necessarily about KUNV being the only radio station they ever listen to. Las Vegas has no lack of radio stations that deal with young audiences. We play a lot of jazz. From that point of view, this may not be the music all trainees listen to. We do have our HD2 station, and we do nighttime programs that consists of hip-hop, indie rock, and EDM. But I believe the word will spread about KUNV as we have more trainees taking part in areas consisting of underwriting, production, and on-air. This semester we had more than 100 students involved in KUNV through internships and classes.
Exactly what’s been your experience being at UNLV?
I really like the people here. I’m so ecstatic about the things going on at the university, like its objective to end up being a Leading Tier organization. The premier hospitality program in the world is right here. The School of Medication is opening. The arts program is remarkable. There’s a lot going on. I seem like we are at the precipice of a great improvement today.
Complete this sentence. If I could not operate in my existing field, I would like to …
Have an art studio where I could sculpt and explore different multimedias.
Where did you mature and what was that like?
I matured in Great Neck, New York, which was a wonderful place to be a kid. I lived across the street from an inlet that became part of the Long Island Sound. We used to pick wild blackberries from which my mama would make jam and pies and my grandfather made wine. I don’t believe there was a much better time or location to be a kid.
Exactly what are your activities or pastimes?
My leisure activities are meddling art, and I like to cook and bake.
Explain a time when you have actually been bold.
I have actually been bold a lot. I have actually lived in more than 10 cities. I transferred to Alaska. I left a corporate job. Life has actually thrown me a few curveballs. No matter what takes place in life, if you surround yourself around excellent circumstances and good people, you can move forward– and that is your bold adventure. That’s why I have a tattoo on my arm that has a partial quote from Helen Keller that states, “Life is either a daring adventure or absolutely nothing.”