O.J. Simpson on parole will continue to enthrall


Jason Bean/ The Reno Gazette-Journal by means of AP

Former NFL football star O.J. Simpson goes into for his parole hearing at the Lovelock Correctional Center in Lovelock on Thursday, July 20, 2017. Simpson was founded guilty in 2008 of employing some males he barely knew, including 2 who had guns, to retrieve from 2 sports antiques sellers some products that Simpson said were taken from him a decade earlier.

Friday, July 21, 2017|2 a.m.

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O.J.’s back in the limelight. And do not anticipate him to leave anytime quickly.

More than 20 years after O.J. Simpson was acquitted for the brutal murders of his ex-wife and her good friend, America remains as riveted as ever by the disgraced football star’s perpetual legend.

An Oscar-winning documentary and miniseries on the horrific criminal offenses and the ensuing media circus enthralled audiences last year.

Thursday provided another historical TV moment for “The Juice” as his parole hearing controlled the news cycle– similar to the historical low-speed white Bronco chase and the verdict that divided the country.

That 1995 acquittal in the murders of Nicole Brown Simpson and Ronald Goldman– enjoyed by more than 150 million individuals, an audience far greater than the Super Bowl– was a “flashbulb” minute, says American University teacher W. Joseph Campbell.

“It’s one of those uncommon moments when you keep in mind precisely where you were and what you were doing when you heard the news,” stated Campbell, who penned, “1995: The Year The Future Began,” with a chapter on Simpson’s case.

“It’s almost like he’s burned into our memories,” stated David Gerzof Richard, founder of Big Fish, a Boston-based public relations company.

Richard stated the double-murder case remained in the national headings continuously and “ended up being such a part of everyone’s lives.”

“It’s actually entered into our news-consuming culture,” he said.

Simpson’s hair is now gray, he’s 70, he’s spent the last 9 years behind bars for a Juice memorabilia-related armed robbery, and the general public’s fascination with him hasn’t waned. His parole hearing made him once again the star on the little screen.

There’s a “gauzy nostalgia that welcomes the 1990s,” Campbell stated, and people remember it as an excellent decade with a booming economy and the development of the internet.

“The Trial of the Century,” Campbell said, “has some linkage to that time, to the nostalgia that welcomes that time.”

Other factors behind the Simpson fascination, Campbell stated, was the NFL star’s “stunning fall from grace” and how a spectacular defense and a bumbled prosecution helped him beat the double-murder rap.

“He had all of it at one time,” Campbell stated. “He was a star expert football gamer. He made the Hall of Fame. He was a sports TELEVISION analyst, a pitchman, a so-so motion picture actor. He had it all. He has 4 kids. He married two attractive females.”

Sprung from jail, Campbell predicted, O.J. as a “media-driven, pop culture phenomenon” will emerge again.

A Simpson associate informs U.S.A Today that a complimentary O.J., with an NFL pension to draw on, plans to move to Miami and play a great deal of golf.

However is it even possible for him to stay out of the spotlight? Will he be able to withstand the inescapable reality show provides? Will there be yet another courtroom drama? Or both?

We’ll learn soon enough.

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