Porn exposition boss says entertainers, not companies, driving market in age of social media

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Mikayla Whitmore Layla Sin Blond signs up with a fan at the Penthouse Magazine cubicle at the AVN/Adult Entertainment Exposition on Friday, Jan. 23, 2015, at the Acid rock Hotel.

“They’re now monetizing their material, since more tools are available for companies that are producing that material,” AVN CEO Tony Rios said. “They’re essentially utilizing it as an avenue for driving traffic to their websites.”

With practically 35,000 participants from 35 nations and over 800 industry stars set to participate, the annual AVN Adult Entertainment Exposition arrives this week at the Hard Rock Hotel for the seventh successive year.

The exposition ranges from Wednesday through Saturday’s awards show and admission ranges from $80 for a one-day pass to $1,500 for a four-day VIP ticket. Among 5 significant conventions in the city this week, AVN is a recipient of the Hard Rock’s extra 18,000 square feet of convention area built in 2016.

Rios talked to the Sun about porn’s changing platform, the industry’s newest trends and stars to prepare for at today’s show:

You spoke last year about the market’s shift towards tube sites, where content is handed out for free. Exactly what’s new with that sector of the industry?

Truly we’re just seeing a great deal of cooperation with performers and the tube sites.

So it’s the entertainers themselves through driving traffic by means of social networks and their own appeal?

Yes, precisely. You have a few of these girls and people with over 200,000 to 300,000, we have some performers with over 1 million followers. So they can make an effect.

Entertainers’ use of social networks has also actually formed the way traffic gets driven around. We saw that with Prop 60 (stopped working California ballot proposition that would have mandated prophylactic use) in 2016. The entertainers went to social media and they had the ability to affect legislation.

How has the industry discovered a method to monetize that?

It’s putting your marketing material up there. As well as branding with your watermarks and things like that. Particularly if you’re going to market on places like Instagram, you need to be very mindful about what you put there. But whatever there is done with some sort of ingrained ad within the video. Same with Snapchat. Snapchat has actually ended up being enormous and entertainers are utilizing it like crazy. And they’re even doing premium Snapchats now, and finding a method to charge for Snapchat.

You said last year the market is on a growth. Since then has it continued forward, plateaued or gone down?

It feels like it’s still growing. We constantly look at our pre-sales numbers entering the show to provide us a gauge, and we’re up 20 percent on pre-sales over in 2015. This is slated to be the biggest program in 10 years, so I’m pretty delighted and quite confident we’re going to have more than 35,000 individuals coming through the door in between Wednesday and Saturday.

What big names are among the 800 actresses and stars set up for this year’s show?

Angela White, Riley Reid, Romi Rein and Xander Corvus, I might go on permanently. We likewise have more than 1,000 separate webcam performers can be found in addition to the traditional pornography performers.

Have you observed any policy changes from the Trump Administration that has impacted the porn industry?

Surprisingly, no (laughs). We understand that Trump is a fan of our industry, there has actually been some recent news that even additional attests to that. But we understand not everybody in his cabinet is a fan, at least publically. So we’re continuing to hope for the best. I do not believe he will have time for porn in the future, he has other priorities. But no telling at what point pornography will become part of the program.

What other trends attendees might want to watch out for?

We have a strong representation of age-verification business since of the brand-new age constraint laws in the United Kingdom. Then we likewise have the bit-coin thing. So we have actually got crypto currencies coming, three crypto business that are intending to put their best foot forward to be the next adult industry requirement.

So these crypto currencies represent a method for individuals to spend for porn?

Yes due to the fact that of the way crypto works and how confidential it is, they’re finding it benefits the industry. The market has a long history of concerns with banking and getting great banking relationships. With crypto currency, it’s anonymous and you can get your currency through various exchanges and it’s not so direct. It operates in theory however we have not seen it accepted yet. It’s still very new.

What do you indicate by age-restriction in the UK?

UK passed regulations which generally say you can be prosecuted if you do not have a real method to verify the age of someone concerning your site. So that method they can make sure minors can’t get in. It’s developed an entire brand-new organisation segment of business who want to be utilized to verify.

Has that presented a setback for the industry?

Well it’s just the U.K., and it’s simply another obstacle. But there are a lot of companies that have actually all come forward. In addition to the ones we have exhibiting, there are other companies that are dealing with their own options also to put forth as well. So I believe it’s probably going to come and it’s here to stay.

What previous trends will not be so popular at this year’s program?

Virtual reality. We in fact don’t have a huge showing of virtual reality this year. In the last couple of years we’ve had a ton of VR exhibitors. But this year we truly do not have much.

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