Matt Sayles/ Assocaited Press Bruno Mars and Cardi B carry out” Skill “at the 60th annual Grammy Awards at Madison Square Garden on Sunday, Jan. 28, 2018, in New York.
Monday, Jan. 29, 2018|5:55 p.m.
NEW YORK– The television audience for Bruno Mars’ controling night at the Grammy Awards was a sparser one than music’s huge night has actually seen for nearly a decade, and a steep decrease of 24 percent from the program a year previously.
The Nielsen company approximated Monday that 19.8 million people viewed the Grammys, compared to 26.1 million last year. It was the Grammys’ smallest audience because 19 million viewed in 2009.
This year’s program suffered from an absence of star power, with big-selling artists Adele, Beyonce and Taylor Swift missing from the stage. It was billed going in as a big night for rap, and while that might be music’s most popular style now, it may have been off-putting for some casual music fans.
Rap artist Kendrick Lamar opened with a collection that featured a representation of dancers being felled by bullets. Comic Dave Chappelle even used an explanation for audiences who may have been uneasy: “The only thing more frightening than watching a black male be honest in America is a black man being sincere in America,” he said.
The show featured some political material, consisting of a cameo of Hillary Clinton checking out from Michael Wolff’s best-seller on the Trump administration, “Fire and Fury,” as well as commentaries on women’s rights and weapon violence.
It was a popular theory on Fox News Channel that an “anti-Trump diatribe” was responsible for some viewers keeping away.
” I can picture sets shutting off when it gets that political,” stated Ainsley Earhardt, a host on “Fox & & Buddies,” the president’s favorite morning program.
The viewership decline was noteworthy compared with other awards reveals just recently. The most current Golden Globes and Oscars telecasts were down 4 percent from the previous year, while last September’s Emmys viewership was roughly the same as the year before, Nielsen said.
Grammy viewership has typically been in between 20 and 30 million this previous years, from a high of 39.9 million individuals who enjoyed in 2012, when the awards occurred quickly after Whitney Houston’s death.