Starwood Launches New Hotel Brand as Supply Ramps Up in Extended Stay Section

Extended Stay Attracting Highest Building and construction Levels of Any Section in United States Hotel Space

Barry Sternlicht’s Starwood Capital Group this week introduced Uptown Suites, a high end take on Starwood’s InTown Suites extended-stay brand name. The company will open its first residential or commercial property in Concord, NC, with plans to open 10 more homes by 2019.

Starwood anticipates to build brand-new hotels for most of prepared properties, targeting “walkable” places with close-by dining, retail and entertainment locations in significant cities or central places in smaller sized markets with strong task and population development.

Starwood stated it plans to open Uptown Suites properties over the next two years in Colorado, Florida, Tennessee, Texas, Virginia and other states. Uptown Suites will be handled by InTown Suites, an owner-operator of extended-stay homes in 188 locations in 22 states with more than 24,000 rooms.

Starwood Capital stated it sees increasing demand for extended stay inns, apartment-style rooms with complete kitchenettes which accepts appointments and, unlike other hotel formats, does not require a lease. Extended stay is the fastest-growing section in a wider U.S. hotel market where advancement has been slowly increase.

The United States hotel sector taped 1.9% supply development in the very first quarter of 2017, the greatest for any quarter since second-quarter 2010, according to brand-new STR information. STR’s March 2017 Pipeline Report shows 571,311 spaces in 4,721 U.S. hotel tasks under contract, a 14.4% increase compared to March 2016.

Yearly building of extended stay homes in the United States has leapt 567% given that its historic low of 6,000 spaces in 2011, to tape-record levels of more than 35,000 spaces in 2015 and 40,000 rooms in 2016, inning accordance with a presentation by Mark Skinner of research company The Highland Group at the 29th Annual Hunter Hotel investment Conference in Atlanta.

In 2016, the U.S had 415,000 extended-stay hotel rooms, about 8% of total lodging stock, with inventory increasing 6.2% in 2015. Extended stay rooms generated profits of $10.9 billion in 2016, more than 4 times the space revenue of extended-stay properties in 1998, according Highland Group.

Ten major markets have 5% or more of their extended stay stock under construction, consisting of New York City, Seattle, Denver, Nashville, Dallas and Miami, Los Angeles-Long Beach, Philadelphia, Houston and Boston.

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