Courtesy Andre Agassi and Stefanie Graf at the new Longines shop at the Shops at Crystals. By < a rel=” author” href=” https://lasvegassun.com/staff/brock-radke/” title=” Brock Radke staff page” > Brock Radke ( contact) Sunday, Nov. 4, 2018|2 a.m.
Switzerland-based watchmaker Longines opened its latest shop in Las Vegas last week inside the Tourbillon Store at the Shops at Crystals on the Strip. The business has more than 300 locations around the globe and has actually had an existence in the U.S. since the early 19th century, however it simply takes place to have 2 of its most popular brand ambassadors planted strongly in Las Vegas in Andre Agassi and Stefanie Graf, who checked out the new shop for its debut on Halloween.
The husband-and-wife tennis legends have actually partnered with Longines for more than a years and Agassi explained why it’s been such a great fit.
” It’s the credibility of how it started,” he said. “The fact is we weren’t searching for a watch relationship or an offer. It was constructed around an overlap of shared worths. We’re very selective with what and how we do things and they came and supported [the previous Grand Slam for Children event in Las Vegas] and ended up being a sponsor the last few years and the depth of the relationship just kept growing. We do not bet on things, we bet on people, and when you see the worths and spirit of their business, we had a lot of belief that it was the right fit and it would be of more advantage than in the beginning glance.”
The most recent charitable results of the collaboration was a celebration of those 10 years together at a gala occasion in Paris over the summer season, where Longines auctioned off 10 sets of watches with the profits going to the Andre Agassi Foundation for Education and Graf’s Kid for Tomorrow structure. A few of those auction winners took a trip to Las Vegas this week to see the shop and hang out with Agassi and Graf.
” I believe it’s overrated to hang out with us. They always leave going, ‘They were pretty regular,'” Agassi chuckled.
Agassi’s nationwide efforts to enhance youth education are well known in Las Vegas thanks to the college preparatory campus he established on West Lake Mead Boulevard in 2001. Graf, born in Germany, founded Children for Tomorrow 20 years ago to provide assistance to kids and families who have suffered the trauma of war, exile and violence.
” We help a little over a thousand kids every years, mostly with therapy to assist recover inner injuries,” Graf stated. “We have actually pertained to recognize over the last 5 or 6 years there has been a significant increase in refugees pertaining to Germany. So we have actually tried to concentrate on dealing with the kids that have actually come through in the last few years, which has been a challenge with different languages and different cultures and what they have actually experienced.”
Her deal with the structure keeps Graf taking a trip back to Germany every couple of months, however she said the exposure and attention offered by Longines has actually been essential in the foundation’s development. “We’ve been able to raise more funds and continue to grow, and now we have the ability to go into schools and work with instructors and train teachers to comprehend trauma. We simply have a larger reach now.”
Back in Las Vegas, 2 of the city’s most famous professional athletes have actually been enjoying the professional sports renaissance ignited by the Vegas Golden Knights.
” It’s fantastic and so much enjoyable and our kids actually take advantage of it,” Graf stated. “It’s an emphasize to go see the Golden Knights and with the anticipation of what will occur with the Raiders, it’s an exciting time for our town.”
Agassi, naturally, is born and raised Vegas. “I see it over 48 years of being here and protecting this city considering that I was 16 years old traveling the world,” he stated. “We do a lot more here than what may appear from the exterior. That culture keeps pushing and constructing and broadening, and we keep supplying this great enjoyment and experiences, and sports is definitely among them.
” The Knights have actually contributed to our lives as they have the entire community, and seeing them at the practice center close to our home has actually been a reward. And I believe we’re going to show ourselves as far beyond fair-weather fans.”