Tom Donoghue/ DonoghuePhotography.com
2015 Rock in Rio UNITED STATE Day 4 included Bruno Mars, John Legend, envisioned here, Empire of the Sun, Joss Stone and more Saturday, May 16, 2015, at MGM Resorts Festival Premises.
Monday, May 25, 2015|2 a.m.
2015 Rock in Rio U.S.A: Day 1
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2015 Rock in Rio UNITED STATE: No Doubt
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2015 Rock in Rio UNITED STATE: Mana
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With 172,000 individuals from 47 states and 32 nations, Rock in Rio’s Roberta Medina, little girl of founder Roberto Medina, is delighted that their launching music celebration on the Strip, Rock in Rio USA, succeeded, and she’s already planning the next see.
“We’re really delighted. We didn’t understand whether this would work or not or if the American artists would like it. But it was fantastic, specifically the rock street experience and the zip line. All the destinations and the shows. They were loaded, so it was really great.
“The location worked extremely well. The first time in a venue is always worrying because you are never ever sure that everything that we planned in theory works.”
In all, there were 40 strong hours of music. More than 4,000 individuals rode the 64-foot-high zipline, and 20 wedding were carried out at Rock in Rio U.S.A. Nearly 4,000 pounds of food was contributed by Rock in Rio to make more than 12,000 dishes dispersed to the needy by Christ Church Episcopal in Las Vegas.
In an honest Q+A that showed an evaluation of the four-day, two-weekend Rock in Rio UNITED STATE with Taylor Swift, Bruno Mars, Ed Sheeran, John Legend, No Doubt, Metallica, Mana, Linkin Park and more, Roberta included:
“We’re definitely delighted with the experience of the first Rock in Rio UNITED STATE. It was so exciting seeing the audience discovering the City of Rock. We wish to thank the American audience for inviting us so well to the most competitive market on the planet. We are thrilled for what’s to come.”
Existed modifications after you opened the first day?
From Day 1 to Day 2, we did little adjustments– the access to the location was a little less effective the very first day. We also put more individuals on the cleaning due to the fact that at the end of the night, we had too many bags of trash at the place. We do not such as that. So we put more people working to see to it that we didn’t have the garbage anywhere but in the cans.
At this point now that it’s over, do you believe it was a good idea to do heavy metal one weekend and pop the 2nd weekend?
Yes, it worked. That was also something we didn’t know due to the fact that we did the weekend pass, which we had never done before. The most amount of tickets that we offered were weekend passes, and the good thing is that the majority of the people went both days. Some individuals do not go to all the days, and in our case people came to both days, so that’s really good.
That doesn’t mean that this has to resemble that the method on. We have actually started meetings to consider the future. I’m not exactly sure if it’s required to be rock weekend, pop weekend, so specific. Naturally it needs to make sense because you cannot put one day committed to Metallica and recently to Taylor Swift.
That would not happen, however then you have other speakers who aren’t the exact same, but it’s not that radical that would work too. So we’re going to be talking about this now.
For sure we’re going to be doing tickets like the last weekend. The weekend passes worked. We likewise considered doing an unique ticket for residents due to the fact that we desire residents feeling truly invited to the occasion. We had 18 percent of the people from outside the united state and 82 percent from the united state, with 30 percent of the abroad visitors coming for the very first time to Las Vegas from Brazil, so that was good for your tourist.
Just 15 percent of the overall count came from Las Vegas. We comprehend that perhaps the tickets were a little bit costly for locals, but we are going to do a special ticket only for residents in a various cost for the future. From all individuals who came to the event, 84 percent pertained to Las Vegas over the 2 weekends only due to the fact that of Rock In Rio.
We didn’t know that would occur. We thought individuals would be here and after that buy tickets, but 84 percent came since of Rock in Rio, which is really excellent.
So what did you discover from this experience for your return 2 years from now?
Something that I figured is the most crucial thing is communication. It’s difficult to interact in this country since it is so huge. Rock in Rio is much smaller sized in one country and, for our very first edition here, especially because of the method your nation is divided, how the communication of the meetings went across social media. We’ll still try to find this in the future, however we understand that we have to do this in smaller sized steps to go national.
We did that halfway through the event; we began concentrating interactions in California and in Las Vegas and around. At the beginning, we were communicating nationally, and it’s truly expensive to interact nationally. The way we worked with the internet, social media and a spread-out media will certainly be very various for the future.
It will still be in 2 years, fix?
2015 Rock in Rio USA: Linkin Park
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Rock in Rio U.S.A Day 3: Taylor Swift
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Rock in Rio UNITED STATE: Day 4
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Yes. There are a great deal of individuals and conversations wanting us to do every year, which is excellent, that is a good indication, but we desire time to take in all the understanding that we learned and prepare … especially with the sponsors. There will certainly be distinctions next time because we now have the first one done.
Individuals didn’t even believe that we would have the ability to do exactly what we did, so now it’s going to be a lot easier to speak with them and ease any worries they have. We have Brazil in September where we can take those people, our sponsors, our partners, our American team, there so they can see it triggered there.
That’s truly a must to see the entire experience and attractions at Rock in Rio. So probably the next one is 2 years away, however after that there is a chance to do it every year in Las Vegas.
We were 172,000 people over the two weekends, 82,000 for the very first weekend of heavy metal and 90,000 festival-goers for Taylor and Bruno’s weekend. It’s not really various.
Exactly what did you anticipate? Did you expect more tickets offered, or was this almost right?
I think this was perfect, really respectable for the marketplace because if you take a look at the biggest music occasion in this country and you see how they have actually grown. You look at their first edition and how many individuals they had, now they’re 4 times bigger than the very first edition. For us to begin with virtually 200,000 is pretty good from what we’ve seen.
We recognize that Las Vegas has a lot going on in a destination city, so that’s a huge difference from what we’ve done the past Three Decade somewhere else. Particularly having that lots of people coming from outside Las Vegas since it might be some more local, and it was not. We want more, and we expect possibly in three more editions to be sold out. That’s how we construct now that people understand a little more about Rock in Rio.
Now everybody that was there will be telling their pals. We’re going to start a brand-new step in really different communication and building up the relationship with fans for bands, but also build up relations with fans for Rock in Rio.
We are very delighted with the outcome. Does that mean we got money from the investment? No, but the occasion itself was really, really excellent. And the investment will certainly prove valuable in the years to come now that we have actually developed it.
Do you add anything the next time, or do you take something away the next time? Exactly what do you alter the next time?
We are now beginning to deal with that, however it’s a little prematurely to say. I think everything that we had worked. We typically alter things. We constantly have something brand-new.
For sure something new, however that does not indicate that what existed will certainly not exist. For example, the rock street won’t be the very same. We change this example. We constantly have different brand-new things for individuals to see.
Exactly what is your timetable now? In September, you do Rock in Rio with your American sponsors seeing it in Brazil?
Yes, then May 2016 in Lisbon and then the following May back to Las Vegas.
Will you the next time you come here still do it on the same weekend as the Billboard Music Awards and Tiger Jam, or will you stand alone?
We’re uncertain since this was a decision we made with our regional partners together a few years earlier. We will certainly do that once again due to the fact that they’re much better than we are when it comes to the very best timing. We’re happy that Rock in Rio came right here likewise to give economically back to your city. The way we consider things pertains to that, so let’s see how it goes.
This year it was truly great to be the same weekend as the Billboard Awards especially since we were beginning, and it’s difficult to bring nationwide media to one occasion. It was respectable to have those because then they have a double reason to come.
The change from the first weekend to the 2nd weekend wasn’t much in regards to ticket sales, but in regards to VIPs and 100 more journalists, the demand was crazy.
Your entire experience of doing this in Las Vegas rather than Los Angeles or San Francisco, New york city or Chicago, how did you find working and residing in Las Vegas for so long?
Initially we were concerned due to the fact that you are a location city, and this was a big occasion to stage. I believe this is the ideal city. The 40 days I invested right here leading up to the event was respectable. We had the team from Brazil living here, and they are delighted. This was the very best city to do it in.
Did you feel welcomed right here in Las Vegas?
We’re delighted. We’re now starting to work to the next edition where there’s a great deal of work in terms of making the financial investment truly work; finding the very best way to make this take place. So we have a lot to do, but we’re truly delighted with the results, from the way the city welcomed us from the partners to the press and also to the residents. We were really invited, and we are really delighted for that.
Rock in Rio UNITED STATE truly exists on the Strip We developed a City of Rock on the Strip, which’s the greatest item we don’t worry about next time. Now we focus on making the attractions, the shows and the stars larger, better and much easier.”
Robin Leach of “Lifestyles of the Rich & & Famous” fame has actually been a journalist for more than 50 years and has actually spent the previous 15 years giving readers the inside scoop on Las Vegas, the world’s premier platinum play ground.
Follow Robin Leach on Twitter at Twitter.com/ Robin_Leach.
Follow Sun A&E Elder Editor Don Chareunsy on Twitter at Twitter.com/ VDLXEditorDon.
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