CoStar Adding Scale in Online Apt. Rental Area, 110 Million United States Renters Spend Almost Half a Trillion Dollars on Lease Annually in Fast-Growing Consumer Market Sector
CoStar Group today revealed a contract to get ForRent from Virginia-based Dominion Enterprises as it continues to broaden its Apartments.com online house rental platform with the objective of noting each and every single apartment unit available for lease in the U.S.
Under the purchase arrangement, expected to close in the fourth quarter of 2017, CoStar will acquire the operator of 4 multifamily rental sites for $350 million in cash and $35 million in CoStar Group stock.
In addition to ForRent.com, ForRent’s sites include AFTER55.com, CorporateHousing.com and ForRentUniversity.com. The websites had roughly 17,000 advertised homes since June 2017and produced over 47 million sees and approximately 3.5 million distinct regular monthly visitors throughout the very first six months of 2017.
“110 million occupants in the United States jointly invest simply under half a trillion dollars a year on lease, representing one of the fastest growing consumer market sectors,” said CoStar Group Creator and Chief Executive Andrew C. Florance in announcing the arrangement. “Our dedication to the multifamily industry has been undaunted and evidenced by our investment in marketing, innovation and the curation and delivery of original material to develop the premier marketplace for leasing an apartment in the United States”
CoStar plans to run ForRent.com as a complementary online brand name while expanding direct exposure of its residential or commercial property listings across the Apartments.com network, increasing exposure by approximately 500% following the acquisition, according to Florance.
“Our research study, innovation and marketing initiatives have actually developed the most-visited house noting website, which in turn provides extraordinary levels of leads, leases and worth to our advertising consumers. We eagerly anticipate delivering that exact same worth to all tenants and advertisers on the ForRent network of websites,” Florance added.
CoStar made a big splash when it delved into the apartment rental listing space in 2014 with the acquisition of Apartments.com. The deal for ForRent will include scale to CoStar’s apartment or condo leasing organisation, allowing it to supply more direct exposure of rental homes to millions more potential occupants monthly by offering potential renters access to the most complete and accurate inventory of home availabilities. In addition, CoStar’s multifamily info and analytics stand to take advantage of the extra properties and information from ForRent.
CoStar previously this year obtained Southern California-focused Westside Rentals after including Atlanta-based House Finder in 2015. Scale is seriously essential in the online apartment or condo rental world because websites with the biggest number and most accurate listings have the tendency to attract the most renters, and apartment or condo owners desire their listings on the websites with the most traffic.
“Competitors is all about traffic,” Ronald Josey, senior analyst with JMP Group LLC told The Wall Street Journal. “The site with the most traffic usually wins.”
CoStar expects the extra scale will assist it complete for tenants and listings in the congested online rental area, that includes direct competitors such as RentPath Inc., and other big names, such as Facebook, Google and Craigslist, which likewise attract sizable traffic from people looking online for rental homes.
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