Tag Archives: hefner

Hugh Hefner'' s company resides on, though as a shadow of itself

Sunday, Oct. 1, 2017|6:01 a.m.

NEW YORK– Playboy Enterprises has outlasted the creator of its renowned magazine, though mainly as a shadow of its previous self.

Hugh Hefner’s Playboy, a magazine established to celebrate his “Playboy Approach” of sexual freedom, affected sexual mores and popular culture for decades. A service empire outgrew that, but it’s shrunk considerably for many years. It now survives on mostly as a set of bunny ears slapped on items worldwide.

Hefner died earlier today at 91.

The magazine itself, whose blood circulation peaked in the 1970s at 7 million, is now viewed as more of a marketing tool that supports the licensing operations at the heart of the contemporary business.

“The publication is sort of the small part of the formula now,” said Samir Husni, director of the Publication Innovation Center at the University of Mississippi.

PLAYBOY THE MAGAZINE

Playboy, born in 1953, is still putting out print concerns. However today its circulation has actually fallen below 500,000, according to industry tracker the Alliance for Audited Media.

The free-for-all of web publishing that has actually squeezed the paper and magazine markets has done likewise for Hefner’s brainchild. Pornography for just about any taste or flavor is now available free of charge online.

For those who read Playboy for the articles … well, there’s no scarcity of engaging journalism spread throughout the web and offered in your Facebook newsfeed.

THE PRIVATE EQUITY ERA

In 2011, as Hefner and private equity company Rizvi Traverse Management arranged to take Playboy private, then-CEO Scott Flanders highlighted its shift to a “brand management business.” Playboy intended more high end, dropping licensing deals that were more low-market in the United States. It sold its adult TELEVISION and digital operations to a web pornography business. Then in October 2015 it stated that the magazine would no longer release the nude pictures it was famous for.

Media reports from spring 2016 stated that Playboy was seeking to sell itself for $500 million, more than double the cost paid in 2011. Private equity companies normally acquire troubled companies, then attempt to slash expenses, enhance success and resell them for a greater cost.

Playboy didn’t end up offering itself, but made a string of modifications anyhow. Flanders left, and the CEO now is Ben Kohn, a handling partner at Rizvi Traverse, Playboy’s bulk owner.

Hefner’s kid Cooper, then 24, was generated as primary imaginative officer in July 2016. Then the company sold the Playboy Mansion for $100 million to neighbor Daren Metropoulos, owner of Hostess (maker of Twinkies, Ho Hos and Ding Dongs).

The publication reversed itself on its no-nudes policy previously this year, saying nudity became part of its identity.

CERTIFYING EMPIRE

Playboy Enterprises today pulls in most of its profits from accrediting its brand name– its name and those immediately identifiable bunny ears in a bow tie– for whatever from perfume bottles to men’s shoes. It wants to as soon as again conjure up a hip and hot image, leaving the cheese factor that’s ended up being associated with it in the United States. The most significant market is Asia, and Playboy says it has actually been especially successful in China.

“Playboy isn’t really simply the magazine– the brand has evolved to end up being a ‘lifestyle’ brand with a glamorous, smart, and cultured image,” Karina Masolova, executive editor of the trade publication The Licensing Letter, said in an e-mail. “The top quality merchandise is constantly going to offer (a minimum of decently well) in the mature American and European markets.”

Masolova included that while the Playboy brand name’s growth may be tapped out in the United States and western Europe, Asia is an intense area where Playboy is cultivating a premium image in males’s style.

The magazine also has a worldwide presence with 25 foreign editions, with Germany the largest, and owns a membership adult-entertainment channel, Playboy TV, available in more than 60 nations. A string of Playboy Clubs still dot the world; one is even opening in New york city later on this year, total with Bunnies, more than 3 years after the initial New york city club closed.

Still, as a personal business, Playboy’s financial resources are nontransparent. In its in 2015 as an openly traded company, income fell 10.5 percent to $215 million in 2010, and it had actually posted three years of yearly losses. Its financial resources then point towards Playboy’s direction today: licensing fees weren’t the greatest earnings source, but they accounted for almost all the revenue.

Some think it is far too late for a Playboy resurgence, and say the brand will never approach the prominence and affect it as soon as had. “The times have actually passed Playboy,” Husni stated. “Without a consumer base, without consumers, there is no magazine. With no magazine, there’s no brand.”

One male'' s Playboy: Encounters with Hefner through the years

Saturday, Sept. 30, 2017|5:59 a.m.

LOS ANGELES– It is time to confess something I did as a teenage mail handler in the late 1960s, when Playboy reigned supreme, its rabbit-head logo design marked on a voluptuary empire of publishing, tv, restaurants and bunnies.

Monthly, I would obstruct a half-dozen copies of Playboy publication at a hectic Los Angeles post workplace, slip them from their plain brown wrappers and set them aside. Postal workers with a free minute would pass the magazines across the desks and cancellation machines. Then they thoroughly tucked the issues back into their wrappers and sent them on to their rightful customers.

Periodically, problems cropped up in Playboy’s letters-to-the-editor column: Some prankster at the post workplace had put a postage-due stamp across the Playmate of the Month’s breasts.

Though lured, I never ever did that– I had too much respect for the publication. I had checked out Playboy considering that I was 13, thanks in big part to a crusty old newsstand operator who would willingly offer a copy to any kid who had the 75 cents to pay for it.

I understood about Hugh Hefner. Who didn’t? Depending on your perspective, Hefner– who died this week at age 91– either launched the sexual transformation or set ladies’s rights back by half a century. Or both. However in the pages of Playboy, he appeared impossibly cool, with his pipe and silk pajamas and the evident ability to attract all the most stunning ladies in the world, initially to his Chicago mansion and after that to an incredible castle in the tony Holmby Hills area of Los Angeles.

Even if generations retold the joke that they check out Playboy for the short articles, Hefner was major about words. In the pages of Playboy, I discovered the works of writers like Kurt Vonnegut and Ray Bradbury, after perusing the images, naturally. Years later on, I got to tell Bradbury that I discovered among his greatest narratives, “The Laurel and Hardy Love Affair,” in Playboy. He said he had an unique affection for the publication, which serialized his development novel “Farenheit 451” right after it was founded.

Author Gay Talese may have described Playboy finest in 2015 when he stated it was “the very first publication in the mainstream that could both be called a literary publication and a publication for masturbation.”

I twice encountered Hefner, the first time nearly Twenty Years after sorting those magazines. In 1988, he called a news conference to announce he was countersuing a woman who had actually sued him for palimony. To obtain there, I traveled up along the turreted, Tudor-style estate’s long driveway to a huge fountain, mindful to follow the indication that read “Own Slowly, Playmates at Play.”

Hefner was nearly 62. But minus the pipeline and trading his pajamas for a leisure suit, he looked pretty much like the guy in the publication. M&M sweets, said to be his preferred, remained in bowls everywhere, and reporters were encouraged to indulge. The guy whose publication provided conclusive guidance on scotch and other whiskeys, had his preferred beverage in hand, a Pepsi.

He angrily declared it was his previous enthusiast and not he who had actually cheated relentlessly during their relationship, which sounded kind of odd coming from a man who had boasted of bedding more than a thousand women. Buddies tried to alert him about her, he stated, “however I simply saw what I wanted to see.”

Then, regaining the old Hef spirit, he added, “I desire you to satisfy my new lady,” and presented a female I described in a subsequent story as a “high, stunning blonde model.” An editor cut out the word stunning; in retrospect, it most likely was redundant, this being Hefner.

She was Kimberly Conrad, quickly to end up being Hefner’s 2nd better half and later mother of his youngest sons, Cooper and Marston. Asked her age, she replied with some humiliation, “I’m 24. But I’m almost 25.”

I didn’t see the man for almost 20 years. In 2006, after Hefner announced a particularly outstanding lineup for that year’s annual Playboy Jazz Celebration, I owned again to the mansion for another news conference. The “Playmates at Play” sign was back after being replaced for a time with one that read “Kid at Play.” Hefner’s children’ video games and sports gear showed up through the upstairs windows.

Hefner himself had prepared to present jazz great George Duke and others, then duck back into the privacy of the mansion while people mingled in the yard, that included to name a few features a little creek, waterfall, swimming pool and a tennis court. Buttonholed at his backdoor, however, he accepted talk– if the subject was jazz.

“It’s the music of my youth. It’s the music I grew up with. It’s the music of my dreams,” he stated, wistfully.

He argued briefly and pleasantly that there was nothing weird about inviting rocker Elvis Costello to that year’s jazz program, noting the type has drawn from numerous musical cultures over the years.

“It’s a mix of music from many, numerous sources, a combination of Afro and Caribbean and Cuban sounds … mixed in with especially American sounds,” he said, including, “And I favor anything that breaks down walls.”

Sipping a Pepsi on the rocks, his face now deeply lined and his hair white and thinning, he mused about turning 80 in a few weeks and all the events that had happened to him since he borrowed $1,000 from his mom in 1953 and assembled the very first edition of Playboy from his kitchen area table. It included a famously naked Marilyn Monroe.

He could barely believe that a lot of years had passed ever since, he stated.

Then, he smiled.

“When you’re having a good time,” he said, “time flies.”

Hugh Hefner, renowned founder of Playboy, passes away at age 91

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Kristian Dowling/ AP This Oct. 13, 2011 file image reveals American publication publisher, creator and Chief Creative Officer of Playboy Enterprises, Hugh Hefner at his house at the Playboy Mansion in Beverly Hills, Calif.

Wednesday, Sept. 27, 2017|8:40 p.m.

LOS ANGELES– Playboy creator Hugh M. Hefner, the pipe-smoking hedonist who revved up the sexual transformation in the 1950s and built a multimedia empire of clubs, mansions, motion pictures and tv, signified by bow-tied women in bunny outfits, has died at age 91.

Hefner died of natural causes at his house surrounded by family on Wednesday night, Playboy stated in a statement.

As much as anyone, Hefner helped slip sex from the boundaries of plain brown wrappers and into mainstream discussion.

In 1953, a time when states might legally prohibit contraceptives, when the word “pregnant” was not permitted on “I Love Lucy,” Hefner published the very first problem of Playboy, featuring naked pictures of Marilyn Monroe (taken years earlier) and an editorial guarantee of “humor, sophistication and spice.” The Great Depression and The second world war were over and America was ready to get undressed.

Playboy quickly became prohibited fruit for teens and a bible for males with time and money, primed for the magazine’s recommended evenings of dimmed lights, difficult drinks, soft jazz, deep thoughts and deeper desires. Within a year, blood circulation neared 200,000. Within five years, it had topped 1 million.

By the 1970s, the magazine had more than 7 million readers and had inspired such raunchier replicas as Penthouse and Hustler. Competitors and the web lowered circulation to less than 3 million by the 21st century, and the variety of issues published yearly was cut from 12 to 11. In 2015, Playboy ceased publishing images of naked ladies, pointing out the expansion of nudity on the internet.

However Hefner and Playboy remained brand worldwide.

Asked by The New york city Times in 1992 of what he was proudest, Hefner reacted: “That I changed mindsets towards sex. That great individuals can live together now. That I decontaminated the notion of premarital sex. That gives me great satisfaction.”

Hefner ran Playboy from his sophisticated estates, initially in Chicago and after that in Los Angeles, and became the flamboyant sign of the way of life he upheld. For decades he was the pipe-smoking, silk-pajama-wearing center of a constant celebration with stars and Playboy designs. By his own account, Hefner made love with more than a thousand females, consisting of many imagined in his magazine. One of rock n’ roll’s most decadent trips, the Rolling Stones reveals of 1972, featured a stop at the Hefner estate.

Throughout the 1960s, Hefner left Chicago just a couple of times. In the early 1970s, he purchased the 2nd estate in Los Angeles, flying in between his homes on a private DC-9 called “The Big Bunny,” which boasted a giant Playboy bunny emblazoned on the tail.

Hefner was host of a television show, “Playboy After Dark,” and in 1960 opened a string of clubs all over the world where waitresses used exposing costumes with bunny ears and fluffy white bunny tails. In the 21st century, he was back on tv in a cable television truth program– “The Girls Next Door”– with three live-in sweethearts in the Los Angeles Playboy mansion. Network television briefly embraced Hefner’s empire in 2011 with the NBC drama “The Playboy Club,” which cannot draw viewers and was canceled after 3 episodes.

Censorship was inescapable, beginning in the 1950s, when Hefner effectively took legal action against to avoid the United States Postal Service from denying him second-class mailing status. Playboy has actually been prohibited in China, India, Saudi Arabia and Ireland, and 7-Eleven shops for several years did not sell the magazine. Stores that did offer Playboy made sure to equip it on a higher shelf.

Ladies were alerted from the very first concern: “If you’re someone’s sibling, wife, or mother-in-law,” the publication declared, “and selected us up by error, please pass us along to the man in your life and return to Ladies House Buddy.”

Playboy proved a scourge, and a temptation. Drew Barrymore, Farrah Fawcett and Linda Evans are amongst those who have positioned for the publication. Several bunnies became stars, too, including vocalist Deborah Harry and design Lauren Hutton, both of whom had fond memories of their time with Playboy. Other bunnies had traumatic experiences, with a number of alleging they had been raped by Hefner’s friend Costs Cosby, who faced lots of such accusations. Hefner released a declaration in late 2014 he “would never endure this behavior.” But 2 years later, previous bunny Chloe Goins took legal action against Cosby and Hefner for sexual battery, gender violence and other charges over a supposed 2008 rape.

One bunny ended up being a journalist: Feminist Gloria Steinem got hired in the early 1960s and turned her brief employment into an article for Program publication that described the clubs as pleasure havens for guys just. The bunnies, Steinem composed, had the tendency to be badly educated, overworked and underpaid. Steinem related to the magazine and clubs not as sexual, however “pornographic.”

“I think Hefner himself wishes to go down in history as a person of sophistication and glamour. However the last person I would wish to go down in history as is Hugh Hefner,” Steinem later on said.

“Ladies are the major beneficiaries of eliminating the hypocritical old ideas about sex,” Hefner reacted. “Now some people are acting as if the sexual transformation was a male plot to get laid. Among the unexpected spin-offs of the women’s movement is the association of the erotic impulse with wanting to hurt someone.”

Hefner added that he was a strong advocate of First Amendment, civil liberties and reproductive rights and that the magazine contained even more than centerfolds. Playboy serialized Ray Bradbury’s “Fahrenheit 451” and later published fiction by John Updike, Doris Lessing and Vladimir Nabokov. Playboy also specialized in long and candid interviews, from Fidel Castro and Frank Sinatra to Marlon Brando and then-presidential candidate Jimmy Carter, who confided that he had “devoted infidelity” in his heart. John Lennon spoke to Playboy in 1980, not long prior to he was killed.

The line that individuals check out Playboy for the prose, not the photos, was just partially a joke.

Playboy’s clubs likewise affected the culture, offering early breaks to such entertainers as George Carlin, Rich Little, Mark Russell, Dick Gregory and Redd Foxx. The last of the clubs closed in 1988, when Hefner considered them “passe” and “too tame for the times.”

By then Hefner had constructed a $200 million company by broadening Playboy to include international editions of the publication, gambling establishments, a cable network and a film production business. In 2006, he returned into the club business with his Playboy Club at the Palms Casino in Las Vegas. A brand-new business in London followed, along with fresh response from females’s groups, who opposed the opening with cries of “Eff off Hef!'”

Hefner preferred to state he was untroubled by criticism, but in 1985 he suffered a mild stroke that he blamed on the book “The Killing of the Unicorn: Dorothy Stratten 1960-1980,” by filmmaker Peter Bogdanovich. Stratten was a Buddy eliminated by her husband, Paul Snider, who then eliminated himself. Bogdanovich, Stratton’s sweetheart at the time, wrote that Hefner assisted bring about her murder and was unable to deal with “what he and his publication do to women.”

After the stroke, Hefner handed control of his empire to his feminist child, Christie, although he owned 70 percent of Playboy stock and continued to pick monthly’s Buddy and cover shot. Christie Hefner continued as CEO up until 2009.

He also stopped utilizing recreational drugs and tried less to constantly be the life of the party. He tearfully noted in a 1992 New york city Times interview: “I have actually invested so much of my life trying to find love in all the incorrect locations.”

Not remarkably, Hefner’s marital relationship life was also a bit of a show. In 1949, he married Mildred Williams, with whom he had two kids. They divorced in 1958. In July 1989, Hefner wed Kimberley Conrad, the 1989 Playmate of the Year, who was then 27. The couple likewise had 2 kids.

On the eve of his marital relationship, Hefner was asked if he would have a bachelor party. “I’ve had a bachelor party for Thirty Years,” he said. “Why do I require one now?”

They separated in 1998 however she continued living next door to the Playboy estate with their 2 sons. The couple divorced in 2010 and he proposed in 2011 to 24-year-old Crystal Harris, a former Buddy. Harris called off the wedding days before the event, however altered her mind and they wed at the end of 2012.

“Maybe I must be single,” he said a couple of months later. “However I do understand that I require a continuous romantic relationship. Simply puts, I am basically a really romantic individual, and all I actually was trying to find, quite frankly, with the notion of marital relationship was continuity and something to let the girl know that I truly cared.”

He acknowledged, at age 85, that “I never ever really discovered my soulmate.”

Hefner was born in Chicago on April 9, 1926, to devout Methodist moms and dads who he stated never showed “love in a physical or emotional way.”

“At a very early age, I started questioning a lot of that religious absurdity about male’s spirit and body remaining in conflict, with God primarily with the spirit of man and the Devil residence in the flesh,” Hefner stated in a Playboy interview in 1974.

“Part of the reason that I am who I am is my Puritan roots run deep,” he informed the AP in 2011. “My folks are Puritan. My folks are prohibitionists. There was no drinking in my house. No conversation of sex. And I believe I saw the upsetting and hypocritical side of that from really early on. “

Hefner enjoyed movies throughout his life, calling them “my other household.” He evaluated timeless movies and brand-new releases at the mansion every week. Every year on his April 9 birthday, he ‘d run his favorite movie, “Casablanca,” and invite visitors to wear the fashions of the 1940s.

He was a playboy before Playboy, even throughout his first marriage, when he took pleasure in stag films, strip poker and group sex. His bunny obsession started with the figures that embellished a youth blanket. Years later, a real-life subspecies of rabbit on the threatened species list, in the Florida Keys, would be called for him: Sylvilagus palustris hefneri.

When Hefner was 9, he started releasing a neighborhood paper, which he cost a cent a copy. He spent much of his time writing and drawing cartoons, and in intermediate school started checking out Esquire, a publication of sex and substance Hefner desired Playboy to emulate.

He and Playboy co-founder Eldon Sellers introduced their magazine from Hefner’s kitchen in Chicago, although the first issue was undated since Hefner doubted there would be a 2nd. The magazine was supposed to be called Stag Celebration, until an outside magazine called Stag threatened legal action.

Hefner remembered that he initially transformed himself in high school in Chicago at 16, when he was rejected by a woman he had a crush on. He started referring to himself as Hef rather of Hugh, found out the jitterbug and started drawing a comic book, “a sort of autobiography that put myself spotlight in a life I developed for myself,” he stated in a 2006 interview with the AP.

Those comics progressed into a comprehensive scrapbook that Hefner would keep throughout his life. It spanned more than 2,500 volumes in 2011– a Guinness World Record for a personal scrapbook collection.

“It was probably just a method of developing a world of my own to show my good friends,” Hefner stated, seated amidst the archives of his life throughout a 2011 interview. “And in retrospection, in considering it, it’s not a great deal different than producing the publication.”

He did it once again in 1960, when he began hosting the TELEVISION show, bought an elegant car, began smoking a pipe and purchased the first Playboy mansion.

“Well, if we had not had the Wright bros, there would still be airplanes,” Hefner stated in 1974. “If there hadn’t been an Edison, there would still be electric lights. And if there had not been a Hefner, we ‘d still make love. However perhaps we would not be enjoying it as much. So the world would be a little poorer. Come to think about it, so would a few of my loved ones.”

Images: Crystal Hefner and Charli XCX carry out at Rehabilitation

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Erik Kabik/ ErikKabik.com

Crystal Hefner spins at Rehabilitation on Saturday, Sept. 19, 2015, at Acid rock Hotel Las Vegas.

Sunday, Sept. 27, 2015|11:03 p.m.

Crystal Hefner Spins at Rehabilitation
Crystal Hefner spins at Rehab on Saturday, Sept. 19, 2015, at Hard Rock Hotel Las Vegas.Introduce slideshow “

Charli XCX at Rehabilitation
Charli XCX hosts and performs at Rehab on Sunday, Sept. 20, 2015, at Hard Rock Hotel Las Vegas.Introduce slideshow “

Amidst the jam-packed two days of the 2015 iHeartRadio Music Celebration weekend at MGM Grand Garden Arena and MGM Resorts Town, 2 women ruled throughout the daytime at Rehab in the Acid rock Hotel Las Vegas.

Playboy Friend turned Mrs. Hugh Hefner turned DJ Crystal Hefner led the daytime-party festivity Saturday, Sept. 20, dressed in a black Playboy Bunny outfit complete with headphone bunny ears, bunny tail and smile.

It wasn’t Hefner’s very first look at the infamous and long-running den of daytime decadence this summer season, as she spun the wheels of steel for the 2015 Rehab Swimsuit Invitational in June.

She likewise put her turntable abilities on display at Rehabilitation in 2014. The 29-year-old previous Crystal Harris wed the 89-year-old Playboy mogul in 2012.

The following afternoon, 23-year-old singer-songwriter Charli XCX, birth name Charlotte Emma Aitchison, continued the daytime enjoyable hosting and performing at the dayclub.

Charli XCX, understood for her hit tune “Boom Clap” and collaborations with Icona Pop on “I Love It” and the No. 1 smash “Fancy” with Iggy Azalea, stood out on the arrivals carpeting and in the afternoon in tones, intense lipstick and black satin sports bra-esque top and bellbottom pants.

Thanks to Erik Kabik for picture galleries of Hefner and Charli XCX. I do not care … I love it!

Don Chareunsy is the Las Vegas Sun’s home entertainment and luxury senior editor and has been a journalist for almost 20 years.

Robin Leach of “Lifestyles of the Rich & & Famous fame” has actually been a journalist for more than 50 years and has invested the previous 15 years giving readers the within scoop on Las Vegas, the world’s premier platinum play ground.

Follow Sun Home entertainment + Luxury Senior citizen Editor Don Chareunsy on Twitter at Twitter.com/ VDLXEditorDon.

Follow Robin Leach on Twitter at Twitter.com/ Robin_Leach.

Rehab
4455 Paradise Rd Las Vegas, NV

Acid rock Hotel & & Casino

Perhaps one the coolest joints in town, the Acid rock Hotel & & Gambling establishment houses a few of Vegas’ finest entertainment, dining establishments and night life.

At Acid rock, it’s all about the music. From the light fixtures constructed of drum cymbals and guitar shaped door deals with to phase outfits and tools of the trade of famous musicians displayed on the walls, the hotel screams rock and roll. The Hard Rock’s Joint has actually hosted some the biggest names in music– from The Who to Bob Dylan to home town heroes, The Killers.

Aside from the music locations, the swimming pool at the Acid rock is among its greatest destinations. Expand over 4.7 acres, the pool location includes swim-up blackjack, a bar and grill, personal cabanas, a bunch of remote nooks, a waterfall and a comprehensive live music location with a dance floor. Throughout the summertime, the swimming pool changes into the Rehab club on Sunday afternoons.

The resident nightclub Body English fuses European elegance with a rock star bachelor pad and it often a hot spot for going to celebs and popular DJs. Vintage rock memorabilia lines the walls at Wasted Space, Hard Rock’s anti-club.

Restaurants at Hard Rock are simply as hip as the rest of the casino. Pink Taco dishes out Mexican meals, as well as a Central American and Caribbean menu. Nobu, one of five around the world Japanese-specialty restaurants from well known Nobu Matsuhisa, satisfies a various taste. For round-the-clock cuisine, Mr. Lucky’s 24/7, makes sure to ease your appetite even after a Vegas-all-nighter.

4455 Paradise Road Las Vegas, NV 89169 702-693-5000

Photos: Crystal Hefner hosts, DJs at Rehabilitation Swimwear Invitational at Hard Rock Hotel

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Erik Kabik/ ErikKabik.com

Crystal Hefner hosts and DJs at the 2015 Rehabilitation Bikini Invitational at Rehab on Saturday, June 13, 2015, in the Hard Rock Hotel Las Vegas.

Monday, June 15, 2015|12:25 a.m.

Crystal Hefner at 2015 Rehab Bikini
Crystal Hefner hosts and DJs at the 2015 Rehab Bikini Invitational at Rehab on Saturday, June 13, 2015, in the Hard Rock Hotel Las Vegas.Introduce slideshow “

Crystal Hefner at Rehab

Crystal Hefner, minus partner Playboy mogul Hugh Hefner, played person hosting with the mostess– and in her skin-tight dress, she really had the mostess– and DJ at the 2015 Rehabilitation Swimsuit Invitational at Rehab on Saturday afternoon in the Hard Rock Hotel Las Vegas.

Blonde bombshell Hefner looked gorgeous and was clearly photographed prior to everyone melted in the 100-degree-plus heat of sizzling Saturday. Hefner attended to the daytime revelers and also sported headphones with playful Playboy Club-esque bunny ears.

Hefner is the resident DJ for the nationwide swimwear competition, which will certainly have extra initial elimination events Saturday, July 11, and Saturday, Aug. 8, prior to the finale Saturday, Sept. 19, all at Rehab.

Hefner, a design, singer, DJ and reality-TV personality, was Playboy Playmate of the Month for December 2009 and is the third spouse of The Hef. They wed in December 2012.

Hefner is a graduate of La Jolla High School and San Diego State University. Our thanks to Erik Kabik for his photo gallery of Hefner and Richard Corey for his video of Hefner published on YouTube.

Don Chareunsy is the Las Vegas Sun’s home entertainment and luxury senior editor and has actually been a reporter for almost 20 years.

Robin Leach of “Lifestyles of the Rich & & Famous fame” has actually been a reporter for more than 50 years and has actually spent the previous 15 years offering readers the inside scoop on Las Vegas, the world’s premier platinum play ground.

Follow Sun Entertainment + Luxury Senior citizen Editor Don Chareunsy on Twitter at Twitter.com/ VDLXEditorDon.

Follow Robin Leach on Twitter at Twitter.com/ Robin_Leach.

Hard Rock Hotel & & Gambling establishment

Probably one the coolest joints in town, the Acid rock Hotel & & Gambling establishment houses a few of Vegas’ best entertainment, dining establishments and nightlife.

At Hard Rock, it’s everything about the music. From the lights made out of drum cymbals and guitar shaped door deals with to stage costumes and devices of the trade of legendary musicians displayed on the walls, the hotel screams rock-and-roll. The Hard Rock’s Joint has actually hosted some the greatest names in music– from The Who to Bob Dylan to hometown heroes, The Killers.

Aside from the music venues, the swimming pool at the Hard Rock is one of its biggest destinations. Expand over 4.7 acres, the swimming pool location showcases swim-up blackjack, a bar and grill, private cabanas, a bunch of secluded nooks, a waterfall and a substantial live music venue with a dance floor. Throughout the summertime, the swimming pool changes into the Rehab club on Sunday afternoons.

The resident nightclub Body English merges European sophistication with a rock star bachelor pad and it often a hot spot for visiting superstars and popular DJs. Vintage rock souvenirs lines the walls at Wasted Area, Hard Rock’s anti-club.

Dining establishments at Hard Rock are just as hip as the rest of the casino. Pink Taco serves up Mexican dishes, along with a Main American and Caribbean menu. Nobu, one of 5 around the world Japanese-specialty restaurants from famous Nobu Matsuhisa, pleases a various taste. For round-the-clock food, Mr. Lucky’s 24/7, makes sure to relieve your cravings even after a Vegas-all-nighter.

4455 Paradise Road Las Vegas, NV 89169 702-693-5000 Rehab 4455 Paradise Rd Las Vegas, NV