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2018|2 a.m. In some methods the musical evolution of the Las Vegas Strip is a mirror for patterns throughout the nation and around the world– the nightclubs, arenas and concert halls on Las Vegas Boulevard are a musical melting pot concentrated from the rest of the world’s diverse and changing tastes.
Take Latin music, which is certainly having a minute right now. Like c and w, it has long had solid footing in Las Vegas, with shows built primarily around holidays and unique events. Today, both delight in year-round success on the Strip, and while nation’s popularity is on the rise, Latin music is exploding all over thanks to an exciting crop of young artists creating connections with hip-hop, R&B and other pop and “city” categories.
Those artists and their music were on display screen Thursday night at the Mandalay Bay Events Center for the Billboard Latin Music Awards, broadcast reside on Telemundo. It was the very first time the occasion and its companion Latin Music Week programs checked out Las Vegas– it’s been kept in Miami in recent years– and it seemed to discover an appropriately flashy fit. To return to the nation comparison, the show was just as big as the current Academy of Country Music Awards reveal at MGM Grand Garden Arena, and definitely louder.
It came as no surprise that “Despacito,” the tune by Luis Fonsi and Daddy Yankee that Justin Bieber hopped aboard on its way to ending up being one of the greatest pop hits in current memory, controlled by winning 6 awards. Reggaeton king Daddy Yankee won 8 awards to lead the show and Puerto Rican singer and songwriter Fonsi won seven, while Colombian star Shakira took house five awards and rising reggaeton star Ozuna claimed the sought after Artist of the Year award.
2 Vegas headliners who have actually contributed significantly to the prominence of Latin music on the Strip provided 2 of the most electrifying efficiencies of the program. Ricky Martin, a resident at the Park Theater, opened the program with a scorching efficiency of his new single “Fiebre,” total with fiery special impacts and the track’s included artists Wisin and Yandel. And Jennifer Lopez, who had currently wowed the red carpet crowd with hair extensions longer than her shimmering lilac gown, premiered her sultry Spanish single “El Anillo.” Lopez is concluding her run at World Hollywood in September.
Other standout performances in the live setting consisted of Ozuna teaming with rap sensation and social networks star Cardi B on “La Modelo”; a sizzling performance of “El Prestamo” from Colombian vocalist Maluma, who performs his own program in this very arena on May 5; pop group CNCO generating screams with “Mamita”; and mariachi vocalist Christian Nodal, who won Regional Mexican Tune of the Year and Regional Mexican Solo Artist of the Year, who showed just some of the variety consisted of within the label of Latin music.
After witnessing this program, it’s clear the existing “Latin surge” is going to be reverberating worldwide for a long time. Hopefully, Vegas will have a front row seat if the Latin Billboards keep coming back to the Strip.