Wednesday, Aug. 16, 2017|2 a.m.
There’s a new color in Las Vegas and it’s sparkly. Bellagio Blue was born today when actress, producer, business owner and style icon Sarah Jessica Parker opened her SJP shop, only her second standalone shop after the first opened at Bellagio’s sis home MGM National Harbor in Maryland in December.
The brilliant new retail destination provides her label’s full collection of shoes, purses and devices, consisting of the exclusive-to-Vegas Bellagio Blue collection in different shoe designs and the charming Ladybird clutch, a twinkling night bag that holds up to five mobile phone at once. That might in fact be essential when you’re out in Las Vegas.
I was first in line to talk with the “Sex and the City” starlet on Monday about the stylish growth of SJP, bringing her brand to Vegas and shooting a brand-new film in 16 days on the streets of New York.
Existed less tension opening this 2nd SJP boutique after doing it 8 months earlier at MGM National Harbor? Seriously, it’s been very exciting. I believe there’s always tension when you’re a brand-new business and taking steps that risky for everybody economically. However it is worthy of to be anxious-making. It’s worthy of being nervous, and I like that feeling. I think when people purchase you, it’s finest to take it seriously. There’s something great about having the nerves accompany this, but maybe I run better nervous.
SJP Store at Bellagio. How various is this Bellagio shop from the very first? Did you feel the need to blow it out for Vegas? I believe we did. It’s not that much larger however it certainly feels considerably larger– this one wraps around so there are in fact different areas. The two Fawn walls [wall-sized display screens of SJP’s “Fawn” high heels] represent our variation of calling it up for Vegas, sort of indulging the party more. Vegas is like this sovereign country, this location that runs under a different set of rules, and we wish to live by them.
I believe everyone is going to grab among those mobile phone cases that have the image of that wall of heels. That image began on our shopping bag. When my partner George Malkemus took a trip to Palm Beach he found this old vintage Lucite stacker and had the dazzling idea to showcase the backs of the shoes. It’s such a terrific example of finding out your brand name and growing it. And we want to make sure everyone who walks in the door can access a piece of it, even if our mean rate is significant.
You have actually been involved in so many huge campaigns for numerous different huge brands throughout your profession. When did you first seem like a true designer rather of just the face of a campaign? This company has been far more of that experience. My scent [line] is something I’ve been extremely involved in, as much as this, however I’m not an owner. When you have your very own service you’re financing and you’re not taking a paycheck but constantly putting into it, it’s simply a different experience. I understand every inch of it, what’s required and exactly what’s not, and I can have an extremely different experience with our retail partners and individuals at MGM, and be a part of righting wrongs and helping solution things. However those other experiences and partnerships, nevertheless restricted, have actually been invaluable to me since I’ve been surrounded by really smart individuals sharing with me exactly what they do and why.
Are more SJP shops coming to new cities quickly? Well, we have two shops now that are still so brand-new, and we need to make sure we exist– especially here due to the fact that [Vegas] is the other side of the country so we have to be here as much as possible. We’re being motivated to grow within the MGM household and also in New York. Individuals have been generous offering retail area however I think the challenge is to stay concentrated and not be seduced by other opportunities. There are lots of cautionary tales about growing a service too fast.
And exactly what about your day task? You simply finished shooting the second season of your HBO series “Divorced.” We simply ended up and we’re close to completing post-production on “Divorced,” and I shot a motion picture right after which was intense. No days off. However it was an incredible experience to shoot a movie in 16 days in New york city, kind of thrilling. It’s a gorgeous motion picture and cast … Simon Baker, Taylor Kinney, Renée Zellweger, Gus Birney, Jacqueline Bisset and Common. The script is so exquisite, and Rufus Wainwright composed all the music.
SJP at Bellagio is located in the Boardwalk retail passage and is open daily from 10 a.m. to 10 p.m.