Tuesday, April 17, 2018|2 a.m.
NEW YORK– Domino’s, which has been bringing pizzas to doorsteps for more than half a century, will now deliver to the great outdoors.
The pizza chain said Monday that its motorists can fulfill customers at U.S. beaches, parks and landmarks to hand over pizza, tacky bread and other food on its menu.
In all, Domino’s said it will deliver to 150,000 outside areas consisting of under the Gateway Arch in St. Louis; by the Las Vegas welcome indication; or next to a statue of soul singer James Brown in Augusta, Georgia. The areas show up in the business’s app or site as “Domino’s Hotspots.”
Shipment is a crucial part of the company’s business, and it has been aggressive in making it easy to buy through tweets, text messages and Amazon’s voice-activated Echo. However competitors has actually grown from other fast-food chains that are using more delivery options. McDonald’s has a handle online service UberEats, and the parent company of KFC and Taco Bell just recently partnered with Grubhub to broaden delivery.
Domino’s says it evaluated the service last fall in Miami, where clients purchased outdoors hotels and the zoo. Dennis Maloney, the business’s chief digital officer, wouldn’t say how many deliveries were made throughout the test, but said it was enough to decide to roll it out nationwide.
Franchisees selected the hotspots, including regional dog parks and airports. Motorists will pull up to the curb to meet customers, Domino’s stated, and individuals can tell the app what they’re wearing so they’re much easier to identify.
Shares in Domino’s Pizza Inc., which is based in Ann Arbor, Michigan, closed Monday up $2.03, or practically 1 percent, at $232.35.