The UNLV Rebels have one of the most recognized brand names in college sports, with an abundant history that’s inextricably connected to the university’s iconic home town of Las Vegas.
In collaboration with design company Adrenalin, UNLV today unveiled a renewed spirit mark that captures both the advancement of its sports brand name and the pride the university has in its dynamic community.
“We have incredible momentum on campus and this strong, modern mark highlights our development while also maintaining its tie to our abundant custom in sports,” said UNLV President Len Jessup. “It also reflects a sense of place, highlighting functions of Southern Nevada and capturing the pride we have in our community with a nod to the rebellious spirit of our area and university.”
With the refresh, main elements of the existing mark were maintained however modernized, constructing on the existing scarlet, gray, and black color palette and the arched UNLV. The cornerstone of the mark, Hey Reb!, gets a more active, progressive treatment through a profile that preserves his most significant features including his mustache, strong chin, and hat.
Amongst the brand-new aspects are the addition of an overview representation of the well-known “Welcome to Fabulous Las Vegas” sign, an exchange Hey Reb!’s feather with a star style synonymous with Las Vegas, and elegant mountains to more tie the mark to the Southern Nevada area.
Work on the spirit mark started last fall and included an 11-member committee comprised of individuals representing constituencies from the Southern Nevada neighborhood and UNLV faculty, personnel, alumni, students, and student-athletes. The committee partnered with Adrenalin, a design company based in Denver that specializes in sports branding with a deep resume of college, expert, and U.S. Olympic customers.
Adrenalin gained insight for its style through research and discussions with committee members, a national review of athletics marks and UNLV’s own historic changes to its mark, and from a quantitative survey of more than 1,000 trainees, student-athletes, alumni and neighborhood members.
“The main driver was modernization,” stated Dan Cost, president of Adrenalin. “Our research revealed that trainees and alumni liked the old logo design however felt it was a bit dated. We wanted to better inform the story of the university and make the mark distinct to UNLV and Las Vegas, with the incorporation of the star and Vegas indication summary a big part of the procedure.”
The revitalized logo is now the official spirit mark for UNLV Sports and will be phased in on applications including digital interactions, publications, field markings, and in the future group uniforms and in athletics centers.
“This mark welcomes the energy of our area and represents the forward trajectory of UNLV and our sports program,” stated Desiree Reed-Francois, UNLV athletics director. “This refresh combines the best of our previous style with iconic Las Vegas images, and we appreciate the work of our coworkers over the previous year on the job.”
Select garments is offered now in the UNLV bookstore and will be offered in retail outlets later on this summertime. An update to the Hey Reb! mascot is also in advancement and will appear at athletics occasions this fall.
Since the intro of Hey Reb! in 1982, the spirit mark and mascot for UNLV Athletics have actually been refreshed approximately every years with updates in 1997 and 2006.
Spirit Logo Download: Download a hi-res variation of the updated spirit logo