When it pertains to picking an apartment or condo, studies show tenants actually want in-unit washers and clothes dryers and dishwashers. However do apartment or condo hunters care about the device’s brand?
Samsung and Cortland Partners are betting that they do.
The Korean electronics giant’s U.S. arm and the fast-growing Atlanta-based apartment developer and owner recently formed a multi-year collaboration to “incorporate Samsung house appliances” into each of Cortland’s new and renovated houses in 20 cities across the United States. Cortland, which owns and handles 48,000 apartment homes, currently is installing Samsung devices in three neighborhoods in Houston and plans to put them in apartments soon in Dallas and Austin along with in Tampa, Atlanta, Phoenix and Birmingham, Alabama.
“Samsung’s partnership with Cortland Partners signals the role that a younger generation is playing in opening a new period in connected home appliances” said Tom Halford, a vice president in premium and contractor brands house appliances at Samsung Electronics America.
The Samsung-Cortland hookup comes as developers and owners look for methods to incorporate brand-new innovations into their houses. Last month, CoStar News reported that Australian developer Caydon Residential or commercial property Group remains in talk with bring Amazon’s Alexa virtual assistant to its 8th and Cherry Street condo task slated to begin next year in Seattle. Caydon U.S.A. also is preparing to incorporate Alexa into The Midtown, a 27-story apartment or condo advancement under way in Houston.
Home appliances can be key selling points for an apartment or condo task. Some 86 percent of tenants will not lease a home that does not have a dishwashing machine, according to the 2017 National Multifamily Housing Council/Kingsley Renter Preferences Report. Having in-unit washers and dryers ranked second just to cooling as their most-desired facilities, according to Apartments.com, a nationwide online resource for house hunters owned by CoStar Group.
At its new and remodelled houses, Cortland and its CASK Industries subsidiary, strategy to set up Samsung counter-depth refrigerators with French doors, dishwashing machines with covert controls and stainless steel; slide-in varieties. CASK Executive Vice President Larry Laseter said the firm worked closely with Samsung to pick the home appliances with modern-day designs that would appeal to its tenants.
“While the very first bundles of Samsung products picked do not link to the Samsung app, there is an opportunity for Cortland to pick these types of items for future communities,” Laseter stated.